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3 pages/β‰ˆ825 words
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Business & Marketing
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Topic:

The Role of Social Media in Business Marketing Essay

Essay Instructions:

Prior to beginning work on this assignment,
Read Module 2 of your course textbook.
Complete the Creating References Skill Check Activity (Links to an external site.) from Week 1 on formatting references.
Watch Keywords are Critical (Links to an external site.) and Ebook Central Overview and Searching (Links to an external site.).
Review the How to Read a Scholarly Article (Links to an external site.)
Download and review the Library Sources Annotated Bibliography template that you will complete and turn in for this assignment.
To prepare for this week’s assignment, consider the feedback your instructor gave you on your Week 1 research question and make necessary revisions. To learn how to view the comments on your papers watch the Waypoint: Accessing Assignment Feedback (Links to an external site.) video.
This week, you will continue working on your annotated bibliography. If needed review the Week 3 Annotated Bibliography Example handout:
Develop search terms based on your research question.
Find two scholarly journal articles and one e-book with the help of Ashford Library Tutoring.
Construct APA Style references for these sources.
Write annotations for these sources.
Copy and paste the library tutoring lesson summary to the end of the document.
Develop Search Terms
To start this assignment, complete the Generating Search Terms worksheet. The Generating Search Terms worksheet will help you select the major concepts in your revised research question. Note: You will not submit this worksheet, but will need it for Step 2.
Find Two Scholarly Journal Articles and One E-Book
Now you are ready to search for scholarly journal articles and one e-book. Review the steps for using FindIt@AU by completing the GEN 103: Introduction to the Ashford University Library (Links to an external site.) tutorial.

Essay Sample Content Preview:

The Role of Social Media in Business Marketing
A Case Study of the Covid-19 Period
Kara Handley
Ashford University
GEN103: Information Literacy
Professor Ryan McGee
December21, 2020
The Role of Social Media in Business Marketing
A Case Study of the Covid-19 Period
KWHL chart
K
What do I know?

W
What do I want to know?

H
How do I find out?

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What have I learned?

Social media has made the world one global village with anything just a click of a button away.

How social media sites like Facebook, Instagram, Tiktok, Twitter among others are used to market products and companies in the internet.

Neti, S. (2011). Social media and its role in marketing. International journal of enterprise computing and business systems, 1(2), 1-15.

The ever-growing network of people online comment, discuss, share, participate, and create conversations around certain topics, people, products and companies to enable market them in social places.

With the global invasion of the Covid-19 pandemic, the physical social distance was introduced, international and local business and travel closed to curb the virus. The only viable communication channel that remained is the internet. This gave way to more usage of Social media to purchase and even marketing products and companies. Some of the social media sites that have been instrumental during the pandemic are Facebook, Twitter, Instagram, Tiktok among others. Also, Amazon.com, Alibaba among others have gained acceptance as far as internet marketing and business is concerned.

How social media sites were used to support the marketing activities of companies during the pandemic without more infection of people through physical interactions. Through this, we will be able to know the strategies and actions that companies engaged in to ensure that they market their products in a healthy way and the products reach the customers without tamper.

Pollett, S., & Rivers, C. (2020). Social Media and the New World of Scientific Communication During the COVID-19 Pandemic. Clinical Infectious Diseases, 71(16), 2184-2186.

During the pandemic, virtually all companies adopt...
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