Individual Report on Business Plan of Singer’s Link

Business Plan of Singer’s Link
(Student’s name)
Business and Marketing
(Institutional affiliation)
Business Plan of Singers Link
* About the company
Singer’s Link is a company that is a platform and a negotiator for singers who are always looking for the next gig or event. Singer’s Link will not manage or handle performers, but instead they are the ones who will always help people find the best performers for their show. It could be for a concert, wedding, charity event, contest, empowerment programs, theatre play, debuts, and even birthdays. We know how difficult it is for individuals to choose a singer for their event, but with the existence of this company, all they have to do is give the event details and there will be recommendations given. This is also beneficial to artists because they just give their availability and everything else will be done for them.
What the company offers is a service because there will be no products offered or sold. That is what the clients will pay for and the convenience of not having to think about every detail on their own.
If for instance there is no available performer at the moment for a particular event, clients have the option to look for other services or a certain number of days can be given to look for a performer. This allows the company to find someone who will be appropriate for the event without sending the client away.
The company will charge a certain percentage from the performer and the client as a service fee. There will be a wide database of performers available, and their rate will vary. This will depend on the popularity, duration of performance, and the performer’s fee.
* Mission Statement
The mission of the company is deliver exceptional service and connect clients with the performers for a fee. The contact numbers of these performers will remain confidential and they hold the right to file a complaint if there is any leakage. The company will have in their database famous artists and musicians, which is why everything will be kept private. Even if some of these performers have their own managers, tying up with Singer’s Link will also give them an opportunity to find other gigs not offered by their managers.
There is also an assurance that the company will not be a conflict of interest or attempt to compete with their handlers and managers. The company ensures that no piracy of performers will occur and there is no contract given to the performer so they can choose to accept or decline the offer.
There is a little similarity to a job headhunter, but the difference is that the clients will pay for the service.
* Target Market
The target market is mainly class A and B market who can pay for a performer and make their event extra special. For the part of the performers, not everyone can be part of the database because there will be qualifications such as genre, rate, and age. For instance, the company will not recommend a 76-year-old performer to a children’s party unless the client specifically asks. The majority of the limitations are client-based because they are the ones who should be satisfied.
* Financing
The company will be owned by three individuals and each of them will have a...