Marketing Research

Marketing research Name: Institution: Date: Information gathering is a vital component of the decision making process, but managers cannot gather all information that is necessary. Hence, they result to cost effective means of gathering information about the market. Marketing research is helpful in gathering information which encompasses techniques that are helpful in analyzing information on markets. Furthermore, decision making takes place when there are various alternatives but time and resources are limited, and marketing research facilitates decision making (Ferrel & Hartline, 2010). This paper delves into the relevance of focus groups, observation, survey and experiment in assessing market reaction, for disposable baby diapers which have no prior association with other brands, promotion and will be offered at a competitive price. The observation approach looks into people’s reactions under different situations; it provides insights on the likeability and popularity of the diapers through monitoring responses (Ferrel & Hartline, 2010). However, the method may be inappropriate as respondents may hide there true feelings when they know they are under observation, it should be used only for volunteers. Taking a complete census on users of dispos...