1 page/≈275 words
Business & Marketing
Marketing Research (Essay Sample)
How might you use different types of research (focus groups, observation, survey, and experiment) to forecast market reaction to a new kind of disposable baby diaper? Consider that this product is to receive no promotion other than what the retailer will give it, and the product will be offered at a competitive price. Assume the new diaper's name will not be associated with other known products. --response should be at least 300 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. source..
Marketing research Name: Institution: Date: Information gathering is a vital component of the decision making process, but managers cannot gather all information that is necessary. Hence, they result to cost effective means of gathering information about the market. Marketing research is helpful in gathering information which encompasses techniques that are helpful in analyzing information on markets. Furthermore, decision making takes place when there are various alternatives but time and resources are limited, and marketing research facilitates decision making (Ferrel & Hartline, 2010). This paper delves into the relevance of focus groups, observation, survey and experiment in assessing market reaction, for disposable baby diapers which have no prior association with other brands, promotion and will be offered at a competitive price. The observation approach looks into people’s reactions under different situations; it provides insights on the likeability and popularity of the diapers through monitoring responses (Ferrel & Hartline, 2010). However, the method may be inappropriate as respondents may hide t...
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