Rent The Runway Case Analysis

1 Provide a synopsis of the case. Be as complete and concise as possible. (15pts)
Rent the Runway is an apparel company that specializes in rental services. The insight team at RTR has been a significant pillar in marketing the company’s services. Besides, the insight team at the company offers guidance and styling advice to customers (Eisenmann & Winig, 2012). Also, the team is responsible for giving market feedback, which is essential in product innovation. Hyman and Fleiss, the co-founder of RTR, engaged in market surveys market trials and sold their concept to designers to gain customer and market feedback. Developing a different customer experience and creating a brand preferred by women are some of the lessons accrued from market feedback.
2.) Name and describe three primary roles the Customer Service Team plays for RTR. (15pts)
1 The customer service team at Rent the Runway plays a significant role in delivering excellent services and developing a solid relationship with their customers. Also, they are responsible for giving feedback to customer questions and demands. Tersely, when the customers’ needs and questions are addressed ethically and adequately, the company can form a solid customer relationship and increase its sales and revenue generation.
2 It is the primary role of the customer service team at RTR to act as brand ambassadors of the company. The customer service team plays the brand ambassador role by availing vital information to customers related to upselling the company...