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Essay Available:
Pages:
1 page/β‰ˆ275 words
Sources:
5 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.32
Topic:

Rationale for Launching CANIGATE, its Target Market, and Organizational Structure

Essay Instructions:

For the Final Project, you will be responsible for presenting your analysis and conclusions on the following:
Rationale for choosing your product.
Rationale for choosing your target market.
Rationale for choosing the country where your product will be made.
Strategy you will employ to launch your product.
Organizational structure you select to support the launch.
Sales and marketing aspects
Logistics aspects
Financial management considerations of the launch.
In the activity for this module, you will submit a brief discussion on your topic choice and the product selection. Remember, this is just your initial proposal. Provide two to three paragraphs including your topic selection, product, and target foreign market. You will also need to provide a short reference list (5 sources minimum) and at least 3 of the 5 sources need to be a scholarly source.
You will receive feedback and your instructor will approve your proposal by the end of Module 4.
Things to Remember!
Your proposal should be about 2-3 paragraphs (not including title page).
Format the proposal according to APA guidelines, double-spaced, Times New Roman 12-point font, with one-inch margins.
Include a reference list.

Essay Sample Content Preview:
Product Management and Marketing
Name:
Institution of Affiliation:
Date:
Product Management and Marketing
Due to the high prevalence of periodontal diseases in dogs, we have come up with a dental care product called CANIGATE. The target population is roughly 2,856,000 households in Hungary. Hungary is a dog-loving nation and so we opted to target 40% of the population who rare dogs as pets. We prefer a CANIGATE manufacturing company in Budapest, the capital which is the centre of trade in Hungary  (FEDIAF-European Pet Food Industries, 2010). CANIGATE has been in contact with Dogmopolite, a professional dog care facility where we will offer them the product to deliver to potential customers. Kutya Jatek is an Independent pet store of convenience located on Mester Utca in the 9th district of Budapest with a reliable market for pet food brands. Ilikecomfort.com is the most preferred website to advertise CANIGATE online since it harbors a population of people with pets (Bampo, Ewing, Mather, Stewart, & Wallace, 2008).
CANIGATE will be launched in one of the pet shows in Budapest where many pet lovers are attracted annually to come and view dog performances. We will advertise the product in pet stores and hire youths who will be paid hourly for sales and marketing and also pasting posters of the product all over the major streets of Budapest  (Wheelwright & Clarke, 1994). My company will also offer free dental consultation, prescribe dental care and sell CANIGATE at €2.99 which is half its price during the Pet-Fair. A free fibril toothbrush will be attached to the CANIGATE tube. On the tube cover there will be a picture of a smiling dog with crystal clear te...
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