Bang & Olufsen Case Study Analysis Business & Marketing Essay

Bang & Olufsen Case Study Analysis
Author’s Name
Institutional Affiliation
Table of Contents TOC \o "1-3" \h \z \u Answer 01 PAGEREF _Toc36345933 \h 5Strategic Problem of the Company PAGEREF _Toc36345934 \h 5Difficulty in Operating PAGEREF _Toc36345935 \h 5Need for Betterment PAGEREF _Toc36345936 \h 5Answer 02 PAGEREF _Toc36345937 \h 6Impact of Relevant Sectors from the General Environment on the Industry/Firm PAGEREF _Toc36345938 \h 6Changes in Distribution Strategy PAGEREF _Toc36345939 \h 6Technology Adoption PAGEREF _Toc36345940 \h 6Say ‘No’ to Customer Financing PAGEREF _Toc36345941 \h 7High Pricing PAGEREF _Toc36345942 \h 7Answer 03 PAGEREF _Toc36345943 \h 7Evaluation of the Industry PAGEREF _Toc36345944 \h 7Strategic Position of the Company PAGEREF _Toc36345945 \h 8Product Life Cycle PAGEREF _Toc36345946 \h 8Target Audience PAGEREF _Toc36345947 \h 8Answer 04 PAGEREF _Toc36345948 \h 8Performance of the Firm PAGEREF _Toc36345949 \h 9Preference to Outside Designers PAGEREF _Toc36345950 \h 9No Restrictions PAGEREF _Toc36345951 \h 9Feedback from Experts PAGEREF _Toc36345952 \h 10Answer 05 PAGEREF _Toc36345953 \h 10Core Competencies of B&O PAGEREF _Toc36345954 \h 10Best Quality & Design PAGEREF _Toc36345955 \h 10Innovative Ideas PAGEREF _Toc36345956 \h 10Answer 06 PAGEREF _Toc36345957 \h 11Strategy of the Firm PAGEREF _Toc36345958 \h 11Corporate Strategy PAGEREF _Toc36345959 \h 11Answer 07 PAGEREF _Toc36345960 \h 12Strategic Alternatives for the Company PAGEREF _Toc36345961 \h 12Functioning with Partners PAGEREF _Toc36345962 \h 12Pros PAGEREF _Toc36345963 \h 121.Advanced Technology PAGEREF _Toc36345964 \h 122.Saves Time PAGEREF _Toc36345965 \h 123.New Products PAGEREF _Toc36345966 \h 124.Financial Support PAGEREF _Toc36345967 \h 12Cons PAGEREF _Toc36345968 \h 121.Difference of Opinions PAGEREF _Toc36345969 \h 122.Dissatisfaction PAGEREF _Toc36345970 \h 133.Less Authority PAGEREF _Toc36345971 \h 13Use of Digital Technology PAGEREF _Toc36345972 \h 13Pros PAGEREF _Toc36345973 \h 131.Effective Communication PAGEREF _Toc36345974 \h 132.Demonstration PAGEREF _Toc36345975 \h 133.Generating Extra Profit PAGEREF _Toc36345976 \h 134.Targeting More People PAGEREF _Toc36345977 \h 13Cons PAGEREF _Toc36345978 \h 141.Use Infrequently PAGEREF _Toc36345979 \h 142.Time Consuming PAGEREF _Toc36345980 \h 14Answer 08 PAGEREF _Toc36345981 \h 14Recommendations PAGEREF _Toc36345982 \h 14References PAGEREF _Toc36345983 \h 16
Bang & Olufsen Case Study Analysis
Answer 01
Strategic Problem of the Company
Difficulty in Operating
Bang and Olufsen founded the companyin 1925. They tried to make great radios and then started to sell it initially to their friends. As they were doing well, so they somehow managed to get the startup investment after which they decided to shift into an industrial unit in Struer. Struer is situated in rural Jutland where local people do not readily accept a new comer’s entry. Even after spending 30 years in that place, people would still regard you as an outsider (Austin & Beyersdorfer, 2007). So, in short, no matter how much time you have spent in that place, if you came from a different place then you are cons...