Business Practice And Decisions Argumentative Assignment

Business Practice Argumentative Essay
Name
Institution
Date
Business Practice Argumentative Essay
Business decisions form part of the everyday activity of a company; these decisions determine the future of the company in term of its profitability and expansion processes. There are several examples of controversial business decisions made by its leaders that either have elevated the company or bring the company to its knees. One of the notable examples is the case of coca cola and investment decision made some of the renowned businesspersons. In 1885 when what we know as coca cola was being developed, Warren Buffett and Charles Munger as his partner decided to invest in the new beverage that would appeal to people of all ages but also generate high profits (Hirschey, 2016).
The beverage was to have a recognizable trade name and was to be packed in attractive colors that people would want to associate with the fun and its festive colors. They decided that red and white was the best colors. The beverage would be supplied in sports events, concerts, parks, and beaches where people usually had fun (Hirschey, 2016). It was to be a non–alcoholic drink to appeal to a wider audience; the coldness was to bring relief from the effects of the hot climate. The new drink was to be sweet but not bitter (Hirschey, 2016). The ingredients included sugar, caffeine, and stimulants that with the dark color with carbonation to have a fizz appurtenance and a wider appeal(Hirschey, 2016).
The fact that the main ingredient for the new beverage was water, and it had to be shipped this would increase the production cost. Therefore, the two partners decided to sell the main ingredients of the product like syrup to the local bottler to avoid investing in bottling plants including machinery and delivery trucks(Hirschey, 2016). When we analyze coca cola decision made by then in 1885, the two partners made careful decisions to ensure the that have an approximate 30 to 40 percent return on investment making coca cola become one of the famous soft drink all over the world, (Hirschey, 2016).
Decision analysis
The most important lessons from the above case study is having the ability to identify a good business. The case study presents four of the characteristics of a good business. The main characteristic of a good business leadership, good leader, have the several skills and maintain a positive attitude (Christensen, 201...