Sign In
Not register? Register Now!
Essay Available:
Pages:
2 pages/≈550 words
Sources:
Check Instructions
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

Promotion: MLK Day Event on Instagram

Essay Instructions:

Search Instagram for MLK Day Event
Executive Summary: Summarize and highlight the key elements of the Promotional Plan in 2-3 paragraphs.
Company Overview: Provide a summary of the company and its history.
Business Analysis and Market Opportunity: Provide an assessment of market trends, a competitive overview, market share estimation, current financial performance, assessment of the four P’s and the business and marketing objectives.
Marketing Strategy and target Identification: State strategies that meet business objectives and connect to customers, research the “Target Customers”. Provide additional information on Psychographics, behavioral, demographic, and geographic details. Use credible sources.
Promotional Planning and Development: List and describe the promotional tactics that will achieve the objectives and strategies previously stated plan.
Tactical Budget: Each tactic must have a budget estimate, and the sum of the promotional tactic estimates should equal the budget provided. (development and media costs)
Tactical Timing: Each tactic must have a clear description of development and launch timing.
Metrics Success: Each tactic must have a metric of success assigned to it. This includes a description of how the metric will be measured and what goals need to be reached in order to drive sales and profits effectively.

Essay Sample Content Preview:
MLK Day Event on Instagram
Student's Name
Institutional Affiliation
Course Name and Number
Lecturer's Name
Assignment Due Date
MLK Day Event on Instagram
January 15 is Martin Luther King Jr. Day (MLK Day) dedicated to honoring the life and legacy of one of the influential leaders and Civil Rights Movement activists, Dr. King, who taught about truth, justice, equality, courage, compassion, and humility. He fought for the rights of the black community in all aspects of American life. A true leader, King, worked to promote justice, equality, and power to African Americans; he was instrumental in rebuking racism and bigoted laws targeting black people during the fifties and sixties. He did these through peaceful protests and boycotts and encouraged others to do the same. To commemorate the event, most Americans and other people worldwide who believe in King's Principles post captions of King on Instagram. Every year on January 15, Instagram is full of King's Captions.
History of the Event
MLK Day is an event that is always held on the third Monday in January each year to honor the achievement of the Baptist minister who used non-violent means to push for the end of racial segregation in the US. He first came to national fame in 1955 when he led a boycott of the public bus system in Montgomery, Alabama (Britanicca, 2018). His actions led to the passage of the Civil Rights Act of 1964, which prohibited discrimination in employment, facilities, and public accommodations, and the Voting Rights Act of 1965 (Britanicca, 2018). He was murdered on April 4, 1968 (Britanicca, 2018).
Soon after King's death, many people called for a public holiday to commemorate him. Starting from 1970, many states ce...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

You Might Also Like Other Topics Related to martin luther king:

HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!
Order Now