Promoting Shoes through Mass and Targeted Media Marketing Essay

Promoting Shoes through Mass and Targeted Media
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Promoting Shoes through Mass and Targeted Media
Mass Media
Mass and social media are great avenues that companies use to promote their products. Mass media offers a variety of communication channels that companies utilize in advertising their products to reach a huge population as covered by the specified mass media channel. A shoe manufacturing company can use platforms in mass media to promote their product to access multitudes in an easy and convenient manner. Television is the most appropriate mass media platform that the promotion of shoes can happen (Rust, Moorman & Bhalla, 2010). Viewers are influenced by modernized and creative promotions that constitute visuals. Television has millions of viewers across the entire globe, which is a factor that can catapult a company’s shoe product to great levels (Rust, Moorman & Bhalla, 2010). Despite the costs associated with television promotion, companies reap heavily from this marketing technique. Newspapers are also as effective as magazines in promoting products as mass media conduits. Using popular magazines and dailies can elevate the marketing of shoes for a company because there are loyal and avid readers of these mass media platforms. They can spot the shoes in these platforms and develop the desire to purchase.
Mass media, therefore, provides an online and offline solution for promotional purposes because of its effectiveness in reaching a legion of people across the world. There are some television and radio houses that are global. Some newspapers and magazines also reach the global citizenry due to the unwavering technological forces (Rust, Moorman & Bhalla, 2010). Shoe manufacturing companies can utilize these platforms to execute exceptional advertisement of the shoes to gain greater profitability by influencing potential buyers to purchase the product. The new sh...