My Product Is Marketing Plan For Beats By Dre Speakers

Implementation
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Introduction
The Beat by Dre Pill speaker is that stands out over the rest of the products in the market. This is relative to the fact that it is portable and also offer the clients a long-lasting battery life, this means that they are able to listen to their favorite tunes anywhere and for long hours uninterrupted by low power prompts (Taylor, 2017). the product comes in a rounded pill shaped form for the ease of handling and portability. It also comes in a wide range of colors for the customers to choose from. It is a product that is targeted at the population between the age of 20 and 45. This is a population that is technology savvy, within Nigeria. The campaign to sell the pill is targeted to be sold over the company website and the social media where most of the clients are going to be active (Lautenslager, 2017). This is a strong product and the marketing plans in place to make sure that it reaches a wide customer base have been developed.
Purpose
The purpose of the implementation plan is to make sure that the marketing plan is successful in the new country (Taylor, 2017). The speakers have not been introduced in the Nigerian market before and as such the implementation plan is a crucial part of the success of the company in the country. Given that, this is a technologically motivated product, it is crucial that the persons the in the market are targeted (The State of Queensland, 2017). It is through the implementation plan that the various market segments are addressed and the various adjustments made to accommodate any changes (Lautenslager, 2017).
Product description
The Beat by Dre Pill, is a versatile product and one the is inspired by technology. This is a speaker that highly portable, offering the customers the ability to carry to their place of work, around the house and even outdoor when relaxing. It is a speaker that shaped in a manner that it allows the users to better handle the same and even fit in the hand and the bag with ease. At the height of the versatility of the product is the performance the speaker offers (Lautenslager, 2017). While the speaker is small and portable, it offers crisp quality sound that has been tuned by the best sound engineers in the market to bring life to the favorite tunes. Whether playing from the personal computer, tablet or even the smartphone, the customers are given quality sound and more importantly professionally tuned sound and flexibility in reference to connectivity options. It is also a product that offers the clients the benefit of a lasting battery. As such the clients can listen to their favorite tunes for long hours.
Project references
By the end of the implementation plan, deliverables such as growth in the market relative to the competition, customer awareness of the product, sales of an estimated 6 million dollars a...