Organization and Consumer Buying

Organization and Consumer Buying
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Organization and Consumer Buying
Buyer behavior is classified into two types: consumer buyer behavior and organizational buyer behavior. Individuals and organizations both require purchases to run their daily activities. However, there is a notable difference between how and why individuals shop and how an organization acquires its products and services. Organizations buy commodities intending to resell the same goods to consumers, while consumers, on the other hand, purchase items for their personal use. Additionally, organizations purchase raw resources such as steel, wood, and other industrial materials, unlike consumers who lack the ability, skills, and machines to turn those raw materials into finished products. Organizations acquire items in hig...