Music Blockchain Company: Mastercard’s Web3 Program for Blockchain NFT

Mastercard’s Web3 Program for Blockchain NFT
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May 11, 2023
Understanding the developments in technology is essential for every industry. This goes the same for sciences, humanities, and arts, especially considering that current technologies in Artificial Intelligence (AI), blockchain, and the like have been continuously expanding their horizons of application and their productive capacities. Accordingly, one of the major companies that have invested in producing music and selling other music (for royalties) is Mastercard.
Mastercard’s New Project
In collaboration with Polygon, Mastercard has recently launched a Web3 Music Accelerator Program to support musicians in their Web3 careers. This initiative was announced at NFT.NYC, where Mastercard released non-fungible tokens (NFTs), known as the Mastercard Music Pass, that grant musicians access to the Artist Accelerator program. This program offers musicians AI technology, educational tools, and mentorship from Web3 experts, such as Latashá and Ledger Chief Experience Officer Ian Rodgers. The NFTs, free to mint, are available for collection until the end of April 2023.
Overview of the Program
As of today, the Accelerator Program, set to begin in spring 2023, is aimed at preparing emerging musicians, DJs, and producers to build their brands through Web3 experiences. This includes minting NFTs, engaging with virtual communities, and performing live in the metaverse. The Mastercard Music Pass will allow fans to access Web3 Music educational materials and resources. This move is part of Mastercard's broader strategy to expand its Web3 user base and follows the company's historical support of the music industry.
Accordingly, Mastercard's new initiative is to assist people and partners globally in understanding and trust how blockchain and digital assets are used. The company views Web3 as a potent tool for connecting people and building communities around shared passions. However, the journey into Web3 has been challenging, with Satvik Sethi, Mastercard's...