Potential Solutions to the Challenges Facing Independent Canadian Musicians

Potential solutions to the challenges facing independent Canadian musicians
Student’s Name
Institution
Course
Date
POTENTIAL SOLUTIONS TO THE CHALLENGES FACING INDEPENDENT CANADIAN MUSICIANS
Introduction
When independent Canadian musicians were enrolling in music, they thought it was a viable career choice, and with adequate efforts, everything could work for good. However, this is not the case right now. This is because many independent musicians in Canada find themselves in positions where they are unable to support themselves when composing and performing music. For example, the development of streaming platforms poses negative and positive challenges t these musicians. Unlike when people would get physical copies of music, today, people use streaming sites like YouTube to access music in the comfort of their offices and homes. However, independent Canadian musicians still need to promote their music and capture international audiences using digital platforms due to inadequate resources. Due to these reasons, this essay will examine some possible solutions to the problems independent Canadian musicians face.
Since one of the significant challenges these musicians need is inadequate resources, they can seek financial assistance from the government. The Canada Music Fund ensures a diversity of Canadian music artists to connect with audiences everywhere. At the same time, these musicians should consider networking and educating themselves about content creation tools, social media, and other digital platforms (Hesmondhalgh & Meier, 2018). They can also form music associations which they can use to borrow funds and support one another. Sometimes recording, marketing, and merchandising music can be costly for these individuals. This is why the government can intervene and provide funding to these musicians.
Independent Canadian musicians should learn to increase their visibility. With the development of new technology, especially the internet, these musicians can leverage them to boost their global presence. For example, they can use social media platforms like Facebook, Instagram, TikTok, and Twitter to develop their brands (Sharp, 2022). These are platforms where they can attract audiences before making a step to use streaming platforms like YouTube. At the same time, they should learn how to use different content creation tools to market and promote their music to a local and internation...