Sign In
Not register? Register Now!
Essay Available:
Pages:
2 pages/β‰ˆ550 words
Sources:
2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

Marketing Research Planning and Sampling Plan

Essay Instructions:

The Product Marketing Research Plan
The following Course Outcome is assessed in this assignment:
MT450-2: Develop a marketing research plan for a product.
Research is becoming much more critical to all aspects of the business as competition gets more intense and consumers can choose between a wider array of products online. You will address only the first two steps of the market research planning process to better understand what is involved in marketing research.
Scenario: After your first couple of months as a product line manager with this new successful startup, ASG, you are called into the conference room. The marketing director announces that she has a product idea you need to research.
Simulation and Checklist
View the introductory ASG simulation, view the simulation research tip and the ASG Customer Service Representative (CSR) database, and then address the checklist items.
Instructions: Below is your task checklist. Respond to all the items in a 2- to 3-page paper (minimum 600–800 words) with additional title and reference pages in APA format and citation style.
Checklist: (Steps 1 and 2 of marketing research planning)
• Define the problem and research objectives you want to be answered in line with the company's mission and objectives.
• Determine how to get answers to those research questions in the most time- and cost-efficient way while getting viable and significant data (i.e., determine the means of obtaining the data).
• Explain what type of data you will need, primary or secondary.
• Explain what type of research you will pursue. Will you use quantitative or qualitative data? Explain why.
• Describe the sampling plan:
A) Who will you survey?
B) Sample Size: Knowing that all the people you intend to survey may not respond or may respond with an incomplete survey, how many people will you survey?
C) Sampling procedure: How will you go about finding your sample population? What will be a statistically significant measure?
D) How will you contact the subjects? Will you email them, phone them, etc.?
• Determine how to ensure the data is significant enough to make a decision as to whether or not the product development engineers should proceed with product development.
Submit your 2- to 3-page paper (minimum 600–800 words) in current APA format and citation style with additional title and reference pages to the Unit 3 Assignment Dropbox. (See the Unit 1 Reading area for APA assistance).

Essay Sample Content Preview:

Marketing Plan Surveys
Your Name
Subject and Section
Professor’s Name
January 3, 2023
Understanding the importance of marketing research is crucial for an organization's success. It allows a business leader to make strategic decisions relative to the organization's circumstances. Accordingly, the succeeding sections of this article would like to focus on the use of a research and marketing plan to boost the sales of sports equipment and apparel for different demographic sectors and niche markets. All in all, the author believes that utilizing various techniques to create an effective marketing plan is essential for increasing the company's revenues. 
Problem and Objectives
The main problem relative to the case is how to create a compelling marketing mix relative to the demographics and consumer preferences of the market. From the simulation alone, it is clear that the company offers three product lines, including; (1) sports equipment – winter sports, (2) sports equipment – all other season sports, and (3) apparel. Although all of these product lines have varying items and purposes, all of them are "outdoor gear and sporting equipment." In line with this, the main objective of the marketing plan should be increasing sales and revenues across all product lines through an analysis of the demographic preferences and consumer behaviors per segment.
Data Collection
To answer the questions posted above, the best way to consider this is through the use of a survey collection method with the help of third-party providers. Notably, the survey would utilize the quantitative method with the help of concise Likert-type questionnaires, which effectively capture possible trends across various demographic populations (Ombea.com, n.d.). Accordingly, third-party data companies choose due to their more expansive reach, grea...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

πŸ‘€ Other Visitors are Viewing These APA Essay Samples: