Marketing Plan for MaidenForm ShapeWear

Marketing Plan
The existing product that I would like to market would be shapewear, which is women's tight fitting underwear that is used to control and shape a woman’s figure. The target market to reach would be the women who aren’t very confident with their bodies, the women who care about what society has to say about them. For instance, plus size women are the ones to reach this the most. I would create videos of ladies who are unhappy in certain outfits that make them seem “fat” have them put on the shapewear with that same outfit to show them the difference the shapewear has on a body, the videos would be posted all of social media, ads on the internet, and television, I would also have audio commercials for the radio.
My Marketing Plan that I would like to conduct on my product: MaidenForm ShapeWear is that it will be a high-end product that is made by a Social Enterprise. This advantage gives my business the right to demand a high price, because as a Social Enterprise, it would employ women to work, and use the local products as material for the product. The company will employ women, preferably on Developing Countries like Philippines, Indonesia, etc. This is not to exploit them but to give them earning capabilities. There are lots of communities that have agricultural setting that can provide source material for the Fabric of MaidenForm ShapeWear. In this types of communities, Women are usually left at home to care for children and do housework, and the men are sent to the farms to do manual labor. If maidenform is established as a social enterprise, Women c...