The Strengths And Weaknesses Of Volvo Marketing Assignment

Volvo Strengths and Weaknesses
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Strengths
Volvo prides itself in the safety standards it had upheld over the years. For quite a long time, the name Volvo has often been associated with safety. This is mainly because of the fact that the company has always placed safety as its major priority during its design process. This has therefore, ensured that the safety mantra is embodied in the company’s name. The brand’s identity and safety have hence become inseparable over time, and it is one thing that held Volvo at the top in the past years.
The brand image is the second strength of the company. This can be interpreted as the company’s ‘personality.’ An eastern European touch makes the company’s designs to be crisp and elegant. This gives it a great advantage over most of its competitors in the market.
Thirdly, the company seems to have a stable continuity. This simply means that the passage of duties from one management team to the next, seems not to affect the company’s progress and operations significantly. For example, after the buyout by Geely, he opted to retain all of the company’s initial heritage and identity. This ensured stability and continuity, as the company’s processes and operations remained untouched. Drastic changes would have impacted on the operations in unforeseen ways.
Also, a diversification it its product portfolio is also another strength for Volvo. When a company diversifies its products and operations, it spreads risk a...