Research and Desceibe Marketing and Personal Growth

Marketing Management Course
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Institution
How Do You Think This Marketing Management Course Will Help You In Your Professional Growth?
Education to advance our professional portfolio and skills is critical in the corporate world. It is what that sets us apart from the rest of our colleagues and the widely the determining factor to promotions and salary raises. Hence, it is paramount that any ambitious marketing executive to enroll in the course.
First and foremost, the course will assist me in tackling strategic and operation issues. Marketing strategies are core to the success or failure in a company. They determine the effects of products and marketing portfolios. Furthermore I will gain knowledge in allocating resources like labor force, budgets etc to products and markets.
On operation strategies, I will learn effective intra- company communications and implementations of laid out marketing strategies of the firm. The course will aid me in knowing how to get in touch with service providers, sales people, distribution patterns etc. In case a hitch or a delay occurs in a certain product line, I will know the correct stance to beckon, Weidner (1995) states that in doing so, as an executive I will be able to investigate and correct the fault and assure the consumer or public of believing in the company. The course will assist in tackling such issues and effective communications and information dissemination, all protocols observed.
Basically, as a market manager, it is fundamental to be creative, focused and meticulously organized. The course instills a sense of the characteristics mentioned. This will help in my career growth as it will lead individual discipline and output to the company and in subsequent scenarios, high yield to the company.
Still on the discussion, I will acquire the knowhow of determining marketability of a new product or service. This is obviously in concerted effort with other team members. I will know and determine the pricing and product placements. Touching on consumer satisfaction, this should be a priority and not the product. According to Patterson (2008), Companies that tend to focus on the product, tend to lose the customers need or want. The course properly guides in consumer’s research hence finding a permanent solution. This important skill learned translates to public trust and belief in the firm and will ultimately yield benefits
I will also gain the skill of proper effective advertisement. According to Porter (1998), in the corporate world, advertisement is the backbone of the company. With proper market research techniques already learned, the course will also instill the disciplin...