Situation Analysis on Jeep Cherokee Automobiles

Essay Instructions:

Principles of Marketing......
Based on what you've learned so far in this course, Regarding the 5 Cs, 4Ps. and STP, complete the assessment questions below.
I choose Jeep Cherokee Automoibles.
1. Customers
Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.
For example: You could include information such as whether the brand is trying to appeal to a certain social or cultural group and how customers perceive the product/brand. It's also possible to include demographic information related to: age, educational attainment, geographic area, gender, race, employment status and/or home ownership. Additionally, you can discuss psychographic information which includes those attributes that relate to personality, values, attitudes, interests, or lifestyles of people. This area is also related to situational life stages as well as customer beliefs, and how customers want to see themselves and be perceived. Some examples of psychographic groups include video gamers, soccer moms, sports fanatics, hipsters, and single moms. Life cycle stages include: retirees, new homeowners, college students and new parents. Be aware that some products/brands may appeal to a wider customer base than others.
[Insert response]
What do the customers buy/use?
[Insert response]
What changes can the company/brand expect in the future? How can the company/brand better serve its customers? Include information about potential opportunities and threats.
For example, you could include information about the current demand for the product/brand, and how it is changing or has changed including possible variations or modifications in the future. You may also determine/discuss if the brand/company can take advantage or has taken advantage of the changes. It's also possible to consider and talk about whether the product/brand is a less expensive substitute, perhaps, or maybe a product/brand that is easier to use with more features.
[Insert response]
2. Company
[This is what the brand is currently.]
Identify strengths and weaknesses of the company/brand as it exists today. What does the company/brand do well and not so well at this very moment?
[Insert response]
[This is what the company/brand needs to become.]
How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well.
[Insert response]
3. Context
Define the current business environment. Include information about political, legal, economic technological and societal factors that may influence sales.
For example: You could perhaps discuss the current trends and conditions for this Industry and for the brand. It's possible to include information about how the Economy affects this industry. This could include changes in income: are people losing jobs, or getting paid more? Changes in spending habits could be considered as well. Other factors such as use of public transportation and shopping online may also be relevant. Whether or not the product is high-tech, or state-of-the-art can be also be included in describing the context. For example, are there other companies producing new versions of the product? Is the market changing quickly? How is technology affecting this product or service? Are there any new laws that may affect the brand?
[Insert response]
4. Collaborators
Define the business partnerships. Does the company/brand have any current partnerships? What other company/brand may be a good partner for them?
[Insert response]
Grading Rubric.........
Thorougly analyzed the customer base of the company as indicated in the provided Template
Thoroughly analyzed the companys current situation as indicated in the provided templete
Thoroughly examined the context of the company as indicated in the provided templete
Thoroughly defined the collaborators of the company as indicatedin the provided template
Thoroughly defined the competitors of the company as indicated in the provided
Thoroughly suggested three (3) recommendations on the provided template regarding what the company should become.

Essay Sample Content Preview:

Situation Analysis
Name
Institution of affiliation
Date
Situation Analysis- Jeep Cherokee Automobiles
1 Customers
The Jeep Cherokee is a crossover SUV produced under the Jeep brand by the Fiat Chrysler Automobile Company. The vehicle is designed for use by multiple demographics. However, its large size makes it particularly attractive for families. The Jeep Cherokee lineup retails at upwards of $30,000. Thus. The potential customer is middle class, with access to financing and will have a family. The potential customer base of the Cherokee model is price sensitive. Though, the major determinant is safety, fuel economy and financing for the vehicle. The manufacturers have attempted to sell the SUV primarily to young families across cultures. The vehicle has significant legroom and significant cargo space. The 2017 model is billed with having the ability to increase traction in snow-prone areas. The safety features on the vehicle. These include; automatic braking, adaptive cruise control, automated parking system, and stability control CITATION FCA17 \l 1033 (FCA North America, 2017).
This vehicle will be attractive largely to working mums, who need to have a dual purpose vehicle. The vehicle should be able to transport the family and seamlessly transition into the corporate environment. The vehicle as part of the Jeep brand has heightened off road capabilities. Thus, users can utilize it in areas that do not have adequate infrastructure. The company can expect greater use of technology in driving. Noting, the industry is moving towards in integrating technology in driving especially driverless vehicles. The company is building the Cherokee on the FCA compact wide platform. The platform allows the vehicles to have enhanced capabilities. The vehicle is an exceptional SUV, where it can be used in multiple terrain without affecting the comfort of occupants.
2 Company
The Jeep brand is currently owned and sold by Fiat Chrysler Automotive (FCA). It is fully owned by the FCA US, as a subsidiary. The Jeep brand was cemented during the Second World War. Where millions of units were sold to allies worldwide in support of the war. This resulted in the vehicle being shipped globally and it saw action in the major armies of the world. The vehicle was valued for it simple functionality. The Jeep brand today is associated with it’s off road capability. It is touted as a modern sports utility vehicle, this ensures it can attract new customers to the brand. The company at the moment is successful at touting the off road capabilities of the Jeep Cherokee. It is valued as a sports utility vehicle that can be used on any surface. The company has however failed in marketing the vehicle globally especially in the emerging markets of Asia and Africa. The company’s competitors are all automakers globally. However, automakers which focus on the sports utility and 4x4 models poses a greater challenge. These include; Nissan, Ford, Chevrolet, Toyota etc.
The company should tailor its marketing approach to the market it seeks to sell units in. A one size fits all is not conducive for sales in markets where the demographic is not similar to the US. In emerging markets e.g. Africa, young parents often do not have the financ...

Updated on January 26, 2024

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Situation Analysis on Jeep Cherokee Automobiles

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