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Business & Marketing
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Decision Making in Business (Essay Sample)

Natural Disaster and the Retail Business Owner In the aftermath of Hurricane Sandy, the news has been full of examples like this one from Hurricane Katrina: During Hurricane Katrina, there were several cases of retail businesses increasing their prices. Gasoline prices went up, food prices increased as food became scarcer, and the prices of generators also became virtually unaffordable for many. As it became more evident that Hurricane Katrina was going to impact the New Orleans area, many people decided to evacuate the area and move north to Arkansas, Northern Mississippi, and Tennessee to wait out the storm. As vacant motel rooms became fewer and fewer, Brian Johnson, who owned a motel on Interstate 55 near McComb, Mississippi called up his day manager, Lilly and said "We know there are going to be a lot of people coming up to stay out of the direct path of the Hurricane. I want you to change our rate from $55 to $200 a night." Lilly was aghast. She responded "We can't do that Mr. Johnson, these people need help." "Lilly, this is our opportunity to make some money from a bad situation. I really need you to do this." Lilly was silent for a few moments then responded "Mr. Johnson, if you insist on increasing these rates, I will quit." Taken by surprise, Brian stated "Well Lilly, I guess you have to do what you have to do but I'm going to raise these rates." Lilly angrily told Brian she quit and hung up the phone. Brian did increase his prices for the motel over the next week, but only to $125 vice the $200 he initially wanted to. Approximately 3 months after Hurricane Katrina decimated the New Orleans area, Lilly reapplied for her job at the motel Brian owned. Brian was still resentful about what Lilly had done, but he had also tried to see it from her point-of-view. He was not sure what to do. Brian asks you what you think. Should Brian give Lilly her job back? Case Expectations: Read the background material for this module. Apply that material to the decision making that Lilly made and the decision making that Brian made. Which approach are you applying in deciding what to recommend to Brian? Write a 2-3 page paper, not including cover page and reference page, explaining your analysis and advice to Brian. Be sure to demonstrate that you understand the normative ethics issues and the utilitarian and deontological approaches. General Expectations: Your paper should be double-spaced with 12-point font. Your paper should have a separate cover page and a separate reference page containing the full citations corresponding to the in-text citations you choose to use in the body of your paper. So in addition to the 2-3 page body of your paper you will have a title page and a reference page. Use APA-style. source..

Decision Making in Business
Decision Making in Business
Constant decision making is part of the routines for business owners. Business owners make many decisions each day and many at times are forced to wait and see if the results turn out as planned. Entrepreneurs make monetary decisions whose outcomes are either payouts or losses. Investors will always favor decisions that will maximize the pay offs while minimizing the losses. Brian Johnson sees Hurricane Katrina as a business opportunity for him. Based on the basic laws of demand and supply, when there is excess demand of a good or service, the price level goes up. In this situation, based on the high number of people vacating the affected areas, Brian knows very well that there will be excess demand for housing facilities and anticipates to hike his rate to make extra revenue out of the situation. Economically, the decision is acceptable if the housing market is a free buyer free seller situation. Johnson looks at the Katrina situation from an optimistic point as a business person. He applies a deontological approach in that he justifies the morality of his decision in his adherence to economic and legal laws. By this approach, an action is morally justified if it adheres to rules binding it. Many people were suffering as a result of the Hurricane Katrina and were forced to vacate their premises searching...
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