Marketing for Gastric Bypass Surgery

Marketing for Gastric Bypass Surgery
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Marketing for Gastric Bypass Surgery
Tower Health Medical Group Weight Loss and Wellness Center operates as a regional healthcare provider. The organization’s facilities operate actively in providing treatment and wellness services to patients. It is run by highly trained health care providers, including surgeons, general physicians, and general practitioners, to ensure utmost professionalism in the facilities’ operation. The facility also offers a 24-hour standby emergency department to accommodate any emergencies. The mission at Tower Health Medical Group Weight Loss and Wellness Center is to be committed to quality service provision and improvement through community education and outreach to ensure the health and general well-being of patients and communities. The organization's vision is to be the number one choice for its communities in special service provision. Currently, the organization has six main hospital branches distributed across Pennsylvania, with the main branch being located in West Reading. The organization specializes in surgery, especially Bariatric Surgery, specifically gastric bypass surgery. It also provides other weight loss programs to help adults and kids manage weight. It also offers other support services such as nutritional services, general consultation, and diagnostic procedures.
Gastric bypass surgery is a surgery type that treats morbid obesity and obesity-related conditions facing obese persons and has shown to be harmless and successful (Welbourn et al., 2018). This forms the marketing initiative for gastric bypass surgery. Obesity is a major everyday problem in the current world that brings along with it health complications. It leads us to the importance of its service, gastric bypass surgery. This type of surgery is one of the best weight loss surgery options available as it carries the least number of complications (Schauer, 2000). Currently, the number of surgeries being performed has shown a significant rise. It has demonstrated effectiveness in achieving weight loss and treating comorbidities in most patients (Schauer, 2000). However, there has also been an insignificant number of perioperative complications developing for some patients, mostly related to the extensive abdominal incisions (Schauer, 2000).
To effectively market the service, it is essential to be fully conversant with your primary and secondary customers' diverse needs, wants, and requirements. Customer needs should be carefully assessed to ensure that as you market your product, you are reaching the appropriate audience for there to be a significant response by customers. For example, primary consumers want high-quality services provided by highly trained practitioners, painless surgery, and payment plans that accommodate economically diverse patients. Secondary consumers who include patients' families would prefer consistent follow-up of patients to avoid complications and lenient payment plans that will not overpower financially unstable families.
The marketing of gastric bypass surgery requires a proper understanding of the “four P...