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1 page/≈275 words
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APA
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Business & Marketing
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Essay
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English (U.S.)
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Licensing Assignment 6. Celebrity influencer agreement.

Essay Instructions:

1. Research a recent influencer or celebrity licensing agreement. Analyze why you think it will be/is successful, applying all the course principles (terms: licensing, IP, copyright, trademark; royalty rate, etc).
2. Does celebrity licensed merchandise continue to be important/relevant to consumers, especially now in the current pandemic environment? Why or why not? Give examples of recent licensing agreements and forecast their potential success.

Essay Sample Content Preview:

Celebrity influencer agreement
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Introduction
The coronavirus pandemic has changed the nature of marketing and advertising, which has forced companies to assess their current and future marketing and advertising philosophies. Although companies currently seek to strike the right tone because of the pandemic, the future foretells market adjustments, increased rivalry and the application of aggressive marketing procedures. In this case, social media influencer agreements are very significant in elevating the status of brands.
“You Can’t Stop Us”- influencer add
During the course of this pandemic, one of the most talked about influencer advertisement is Nike’s “You Can’t Stop Us” video. The video draws on the sense of community from being socially isolated during a global p...
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