Kiana Analytics' Big Market Share

Kiana Analytics
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Kiana Analytics
When companies enter the market, there are always uncertainties. Most of these uncertainties surround whether a company will be accepted in the market, grow or decline. The type of customers to segment and opportunities available for maximizing. The same case applies to Kiana Analytics when formed in 2013 by a group of seasoned data scientist and serial entrepreneurs. It is worth investigating whether Kiana Analytics has maintained its foot in the market or has shift out due to externalities. Whether its market share continue increasing and possible what can be done to change circumstances the firm finds itself.
The market share Kiana Analytics is big as its reputation to its investors and customers speak greatly. Reason behind its big market share is rapid growth as evident in 2016 just three years after it was started when recognized through award by Plug and Play Tech Center, as the world’s largest startup accelerator (Scott, 2017). It has acquired customers worldwide through collaborating with different companies. These brands have already existing customers that Kiana Analytics get when their customers visit its page th...