Sign In
Not register? Register Now!
Essay Available:
Pages:
1 page/β‰ˆ275 words
Sources:
No Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.32
Topic:

Business and Marketing: JoeMarketers Email Campaign

Essay Instructions:

Assume that JoeMarketer.com is running an email campaign to acquire new customers. It is considering the two options listed below. In either event, the actual campaign management will be outsourced to an interactive agency.
Option A would use a high quality rental list of 100,000 email addresses. Direct costs under this option would be the rental list at $250/m and creative, program management and reporting costs will be $10,000. If the email campaign brings in 623 new customers, what is its customer acquisition cost?
Option B would rely on banner advertising at $20 CPM, which has a predicted click-through rate of 1.5 percent. The campaign is designed to reach 100,000 viewers, and its creative, program management and reporting costs will be $10,000. How many customers will it bring in and what is the customer acquisition cost?
Answer the question in BOTH options, then explain which program you would recommend and why?

Essay Sample Content Preview:

Business and Marketing
Name:
Instructor:
Institution:
Date:
First, it is important to understand the meaning of the term acquisition cost. It is defined as the cost of getting an address (email) from a client. In order to obtain this email address, the client must have responded to a promotion.Joemarketer.com as an enterprise, needs to apply some mathematical elucidations to help solve this logistical dilemma. In order to analyze the most suitable of these two options, it is important to consider the numerical advantages offered by either. From the results of the calculations, the results would then be compared and then a final solution would be arrived at. The following calculations are going to be important:
For option A;
The re...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

πŸ‘€ Other Visitors are Viewing These APA Essay Samples:

HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!
Order Now