Marketing Assignment: Letter to Jeff Bezos, CEO Amazon

1. For the IWB # 1 Memo, you will need to develop three recommendations. These recommendations will come from the data you find in your research. Each recommendation will need 3 - 4 different data points to support your recommendation. Find information: (1) .https: //www(dot)statista(dot)com (2) https://esgoncampus(dot)msci(dot)com (3) http://subscriber(dot)hoovers(dot)com/H/home/index.html
2.You will research opportunities and developments facing a real company and create a two-page business memo detailing your recommendations, data clinched, and analysis. The key to a successful business memo is that the data drives the recommendations.
The audience is the CEO of your company. Keep in mind that CEOs are not looking for opinions or a list of inform they can find their own or may already know. proposal of what should be done and why - and they are always based on solid data and analysis.
Thus, your memo is the product of good research enhanced by your own critical thinking and analysis, in order to yield strong recommendations supported by data.
The memo will be two pages maximum, using 12-point font and 1.25 or 1.5 line spacing. One additional page should list your citations (using APA citation style), for a total length of three pages for this assignment.
Below is the key steps to complete for the assignment. See Annex 1 for complete deliverable timetable.
Then there are examples of teachers (which may be useful): https: //blackboard.american.edu/bbcswebdav/pid-3687976-dt-content-rid-13958050_1/courses/KSB-100-M1-2017F/Updated%20Tool%20Kit % 20Slides% 20F17% 20Final.pdf
Thank you