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Essay Available:
Pages:
2 pages/≈550 words
Sources:
Check Instructions
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

Introduction to the Background of the Four Seasons Hotels and Resorts

Essay Instructions:
  • You may select your own groups of 4 -5 people (you will do this in the My Groups menu tab in our course link on MySeneca).
    • Click on My Groups
    • Click on “View Sign-Up Sheet to Join a Group”
    • Select a group that is not already full

*You can use your Groups tool in MySeneca to communicate and collaborate with your group members, or you can arrange an alternate method for collaborating if you wish.

 

  • Reports will be submitted online through the Assignments menu tab in MySeneca by the specified due date. 

 

  • Write your report in standard report style (see the sample posted). Write in complete sentences and use paragraph breaks where appropriate. Use correct grammar, spelling, and syntax, and be sure to use proper report headings.  Include a cover page, proper table of contents and bibliography and in-text citations.

 

 

Description

In groups of 4-5 people, select a hospitality or tourism company that you will use and analyse for the remainder of the group projects throughout the semester.  This is the first of 3 group project reports and will provide the basis for your future projects.

The questions listed below should be considered prompts, not an exhaustive list, and are designed to help you with the completion of your report. Include any additional information that you think will add value to your report. You must demonstrate a high level of thinking and analysis, clarity of thought and overall organization and professionalism.

Some Things to Include and Consider:

  • Provide some background information on the company you chose
  • Research the current offering or products of this firm and indicate how they provide value to their customers
Essay Sample Content Preview:

Four Seasons Hotels and Resorts
Student’s Name
Institutional Affiliation

Four Seasons Hotels and Resorts
Background Information
Four Seasons Hotels and Resorts is a global luxurious hotel that has its headquarters in Toronto, Ontario in Canada. In particular, it operates over 100 resorts and hotels in the world. In 1960, Isadore Sharp, a Canadian businessperson established Four Seasons. When Sharp got the idea of opening a hotel to provide services for international business travelers, he turned to his father’s architect, who designed it (Tuite, 2018). Sharp bought a large piece of land in Toronto, which he planned to be the primary stopover for global businesspeople coming to Canada for business missions. Notably, Four Seasons opened its door for the first time in 1961. The hotel’s revolutionary offering is boosted by its modest interior and exterior architectural design.
Four Seasons has significantly transformed the hospitality industry in Canada and worldwide. Specifically, it provides personalized services to its customers and is focused on reducing the stress that businesspeople encounter during their international travels. Inn on the Park was built by Four Seasons in 1963, which is a $4 million two-story hotel that housed the first discotheque of Canada (“Four Seasons Hotels and Resorts,” 2021). Four Seasons Hotel upgraded its luxurious experience when it entered London’s hospitality industry. Some of the elite hotels under Four Seasons in London include The Connaught and Claridge’s. 
Product Offerings
Four Seasons provides personalized and specialized products and services for global business travelers. Indeed, it redefined the hospitality industry by offering high-quality and luxurious services to its customers. The success of Four Seasons Hotel has been significantly contributed to by its spacious rooms, exquisite interior dйcor, and friendly staff who attend to every customer uniquely ((“Four Seasons Hotels and Resorts,” 2021). The hotel’s niche is to meet the needs of businesspeople by providing exceptional and unique services that are absent from its competitors.
For example, Four Seasons was the first hotel in North America to introduce modern items, such as hairdry...
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