Interviews with Real-World Professionals about Workplace Experiences

Interview
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Section 1: Summary of Thoughts
The information obtained from my secondary analysis and professional interviews will help me improve my career at the University at Buffalo. First, I will implement a plan for making smart go-to-market decisions, which are determined by how well I understand my customers (Hutt & Speh, 2010). The primary focus of a good marketer should be to know what the clients want since it is the only way that an individual can meet established goals and objectives. Second, I will ensure that I practice how to advertise products and services and present companies on the Internet. I have realized that many graduates make mistakes by thinking that they know how to use social media from a business perspective, which is not the case. Third, I will engage in numerous team activities to ensure that I acquire relevant interpersonal and conflict resolution skills.
The two most significant things that I need to focus on are communication and a proper understanding of new trends in marketing. After researching what makes senior marketing managers in European football clubs renowned and the best, I noted that these individuals know how to communicate well with their target audience (Nessel, 2021). For example, they advertise their products or services on social media platforms that are mostly used by their target population. Their eyes stay on their clients, and they study everything about football fans. That is why these European football matches have more fan attendance in the stadiums. People are willing and know where to get the tickets due to the good job done by marketing managers. Additionally, a proper understanding of the marketing trends is crucial since the marketer knows exactly where to get customers regardless of the dynamic technological changes.
From the three interviews conducted, some of the common things that my interviewees emphasized include verbal and writing communication skills and responding to clients on time. A good brand manager, promotion manager, and web marketing manager should listen actively to the company’s customers (Indeed.com, 2022). That way, it becomes easy to know which products need to be upgraded and if a firm should launch a new commodity. Moreover, something else I have learned is that marketers and brand managers should admit when there are mistakes affecting the product quality. If the company comes forward and owns its mistakes, clients trust the firm, and they cannot go away to competitors since they know that all problems are solved well when they occur. Besides, denying mistakes pushes customers to competitors.
When starting to handle this assignment, I was skeptical that it would help me understand crucial things about my career from real professionals. I thought it would have been better if I just researched the knowledge and skills required in marketing and brand representation on the Internet instead of conducting interviews. However, after I conducted the first interview, I realized how important the exercise was and was motivated to go on and do the next two interviews. In the end, I have learned more essential lessons t...