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Project Business Case : Uber Tool Business & Marketing Essay (Essay Sample)


Project Business Case. - Uber Tour
Executive Summary: Uber is the leading transportation technology company that operates globally. However, it offers no support for local tourism despite transporting clients to different destinations. Our team at Travel Foundation seeks to introduce a tour planning functionality called 'Uber Tour.' Here, this new service of the Uber app can interact with the passenger(s) and recommend them to restaurants or attractions popular to the locals. It features a leaflet with pictures of popular restaurants and attraction sites and a map to show their locations. The program will thus result in the growth of local tourism and the Uber company.
There are the 2 part, you need to work on: Critical Success Factors & Cost and Benefit. Write paragraphs about these 2 part. The following is the outline you could considered and also you could add more.
1.Critical Success Factors
-Complete within budget
-Satisfaction of stakeholders
-XXX Reachable audience
-Grab XXX market share
-Technic support
-Comprehensive execution of the business model
2. Costs and Benefits
- a budget of $400,000 US dollars.
Make sure you do your own work, it will submit on the Turnitin.
Submission will be sent to Turnitin to be electronically reviewed for plagiarism.


Project Business Case: Uber Tour
Student’s Name
Institutional Affiliation
Project Business Case: Uber Tour
Critical Success Factors
Uber is a technology that has disrupted the way people request for transport services. Several critical success factors can assist Uber in enhancing its market share and promoting tourism. One of the main essential elements that can guarantee business success is ensuring that the Uber Tour service can be accessed without clients incurring extra costs. Moreover, there is a need to ensure that stakeholders are satisfied by enhancing the service's value. With millions of people using Uber across the world, Uber Tour will serve an already existing market, which can potential

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