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Business & Marketing
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Hewlett-Packard (Essay Sample)

I need you to please write out the question and the answer under it. Also state the problem statement, write problem statement and then the statement under it. Use facts from the case and put it in the answers to the questions as well as the problem statement. Be in depth, state what the case states, bring the case into the question and answer. If one of the questions states you think fill the answer with facts and your opinion. Put pure richness in the answers be specific really look into what your are reading and put details in the case. Answer questions #1-8 in the back of the text and do the hands-on exercise #1 only.Do Not Use Wikipedia. Do not do research on Hewlett-Packard write your own resolution. Include a problem statement as your introduction to the case. DO NOT PLAGIARISE PLEASE. Comes from Management Mistakes and Success, 10th edition, ISBN-13: 978-0-470-53052-8, Thank you! I need it by 07/09/2011 at 8:00 a.m. Eastern Standard Time source..

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(10 July 2011)
1. How do you judge the quality of product whether a computer of something else? Is it mostly by Price? Discuss your precepition of price and quality as well as any ramifications.
The quality of a commodity which in this case is a computer can be judged by the performance of the product this includes its durability, speed, efficiency and performance. There have been a lot of misconceptions stating that the highest price of a commodity indicates the best quality of the product; in this case is I tend to disagree with. I tend to believe that the price of a commodity shouldn’t be used to determine the quality of a product this is because the two variables are independent from each other (Hartley, 2011). For a long time it has been observed by many researchers on consumers perception regarding product price and quality that majority of consumer tend to perceive the price of a product as an indicatory of its quality. This rational for customer to chose price of a product as an indicator of its quality is considered as a common belief that has been held my many that markets are essential efficient. Also another belief is that higher costs that are associated high quality should be reflected by a higher price of the product. This belief has led to conclusion that consumer preferences must therefore depend on product and that consumers tends to judge price by quality by its price especially if the consumer is uncertain about the quality of the product and this makes serve to imply that consumer’s expectations are price dependent(Hartley, 2010).
Based on recent studies most people tend to judge the quality of products by its products especially is someone else bought it but when it comes to buying such products by themselves the usually judge the quality of the products by its attributes. It’s more likely that a consumer usually assesses the quality of the products based on their price or attributes which in most cases is determined by the factor of distance which can either be psychological or temporal. This is what makes many consumers of certain products to make the inference that products of low prices are always attributed to their low quality as opposed if they bought the product themselves.
In most case the influence that price has on decisions made my consumer of certain products is often greater when such judgments are made from someone else’s purchase as opposed to when they themselves make the purchase and the reverse is always true as it regards to the attributes of the product. Research has revealed that majority of people tend to rely on abstract thinking when they are forming their judgments especially when events are removed psychologically and this is evident when it has to do with distant future or has to do with other people. Consumers are willing to part more for products if it is not yet available in the market but such great will tend to fade when the intended product is launched.
Such consumer perception regarding to price of a product and its quality has several ramifications especially for retailers as well as the sales people who seek to influence the perceptions of product quality. Therefore if one is intending to employ the commonly used strategy of signaling high quality through high price, they must attempt to increase the psychological distance that exist between the targeted products and the consumers. In addition to there, advising consumers to think of using such products in a relatively distant future or equally ...
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