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Essay Available:
Pages:
8 pages/β‰ˆ2200 words
Sources:
15 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 34.56
Topic:

The Integration Responsiveness Framework: McDonald's International Strategy

Essay Instructions:

Assessment instructions

Structure of the project: This is up to the students as long as it covers all the main points of the task of the project. Further information and suggestions will be given during the workshops.

Here is a suggestion for how to structure the project:

  • Step 1: Introduction (around 500 words):
    • Explain and evaluate the Integration/Responsiveness framework, including the main strategies in international business according to this framework
    • Identify one MNE and briefly introduce the company
    • Briefly introduce the purpose of your project
  • Step 2 (around 1250 words):
    • Use relevant examples to illustrate the strategy (you should convince the reader that the company you chose follows that strategy by providing relevant examples)
    • Explain why the company you chose follows that strategy.

-       You should consider to demonstrate the pressures for local responsiveness and the pressures for integration (cost pressures).

-       You may also consider the changes of environmental factors/forces, the nature of the company’s products, operations, history, and the industry it operates in, etc.

  • Step 3: Conclusion (around 500 words)
    • Summarise what you have learnt from this project, e.g. why companies adopt different strategies, etc.
  • Step 4: References (APA 7th referencing)
  • Step 5: Appendices

WORD COUNTS – you are expected to write 2250 words for the group assessment (excluding tables, figures, references and appendices).

Task specific guidance:

By answering these questions, you are required to

  • demonstrate clear understanding of the relevant concepts/theories
  • read and engage with relevant literature
  • use of evidence and sources to support the answer

present clear and logical arguments

Essay Sample Content Preview:

The Integration Responsiveness Framework: MacDonald's International Strategy
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The Integration Responsiveness Framework: MacDonald's International Strategy
Introduction
The integration responsiveness framework describes the fundamental aspects of business and derives valuable approaches from these insights. The characteristics of a business comprise a combination of relevant organizational, political, and economic imperatives that inform the strategy formulation process. Besides, conflicting pressures for local responsiveness and cross-border integration may arise as multinational corporations expand into an international market. Organizational leaders face the huge task of effectively managing national needs and business diversity, contributing to significant challenges in making meaningful strategic decisions. Markedly, the degree to which a firm customizes its methods and products to satisfy conditions in global markets, the process in which it can leverage the same approaches and developments in other markets, and the combination of massive pressures of global integration form the integration responsiveness framework. Precisely, pressure for global coordination and integration includes demand for uniform service by multinational clients, opportunities to reduce costs via arbitrage benefits and economies of scale, the need to monitor compliance, the need to monitor competitors, technology intensity, investment intensity, access to energy and raw materials as well as opportunities for global sourcing. Pressure for local responsiveness primarily involves differences in distribution channels, differences in clientele demands, the need to accommodate powerful stakeholders such as financial institutions, consumer groups, and unions, pressure to meet local government legal requirements and regulations, the need to respond to local competition, and cultural differences, to mention a few. MacDonald's has successfully used the international strategy to create value in the global arena while responding to cost reduction and local responsiveness pressures while leveraging its core competencies and skills.
MacDonald's Corporation is perhaps the most notable MNE that pursues an international strategy. MacDonald's is the leading global food service firm with a presence in more than 110 countries and almost 390,000 locations worldwide (Singireddy, 2020). The company serves more than 47 million clients daily. It sells milkshakes, desserts, soft drinks, breakfast items, salads, French fries, chicken products, cheeseburgers, and hamburgers. MacDonald's faces strong competition from other companies such as KFC, Pizza Hut, Taco Bell, Wendy's, Starbucks, Burger King, Sonic Drive-In, and Subway (Singireddy, 2020). It targets consumers of different ages, including adults, youth, and teenagers. It also sells its products to various service holders, including homemakers, event managers, jobholders, business people, and students, to mention a few. Moreover, MacDonald's has numerous service provider tools such as online order delivery, home services, motor vehicles for takeaway, fast food chains, and well-decorated restaurants, depending on the clientele d...
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