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Pages:
4 pages/≈1100 words
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2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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MS Word
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Topic:

Informational and Normative Social Influence

Essay Instructions:

Part A
Objective: Recognize characteristics of informational social influence.
After checking into a hotel, Emma suddenly hears pounding on her door. A man in a uniform is standing there telling her there’s smoke on a lower floor and the electricity is possibly going to shut off. She should prop her door open and evacuate as quickly as possible. Later, Emma returns to find that her laptop and jewelry have been stolen. She has fallen victim to informational social influence.
Based on your understanding of informational social influence, outline and explain the four (4) factors and conditions that encouraged Emma to conform.
Part B
Objective: Describe the need to be accepted in the context of normative social influence.
1. Based on Schachter’s “Johnny Rocco” study, describe three (3) stages involved in persuading “rebels” to conform to group norms.
2. Describe an instance in your life when you were persuaded to adopt or reject group norms.

Essay Sample Content Preview:

Social Psychology
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Social Psychology
PART A
Informational social influence transpires when a person conforms to a prerequisite to be accurate and relies on other people they assume to be knowledgeable. Internalization is associated with this aspect of submission, which takes place when someone is uncertain about a condition. One of the characteristics of informational social influence is that it happens in a more thoughtful sense (Kahan, 2019). A very good example is when we proactively seek out the advice of our friends in order to decide on suitable action. There is always a more profound understanding that their elaborations will influence us into doing something, but we end up following their advice because of the assurance being conveyed. Another characteristic of informational social influence is that it mostly happens when people believe others have helpful knowledge about an issue and that the information might be used to make good decisions.
The adjustment in perspective or conduct that happens when we comply with individuals we believe have unswerving acquaintance is informational social influence. The fact that we assume journalists and researchers have superior proficiency in certain disciplines, we tend to establish our judgments on their judgments. Also, in certain situations, we depend on the judgment of our friends to make decisions. For instance, when trying to buy something, the opinion of our friends will play an imperative role in influencing us to make the buy order. (Kahan, 2019). The final feature is the result of social comparison. Social comparison is the practice of evaluating our viewpoints with others to determine the integrity of an idea or conduct. Fundamental, long-term shifts in perceptions are the result of informational social influence. Conformity as an outcome of informative social engagement frequently contributes to subjective acknowledgment: a genuine shift in the person's viewpoint.
Informational social influence is a psychological state whereby people acknowledge the acts and opinions of others on the presumption that they are right in their assessment of the issue. People cannot make the best judgments or choose the best relevant course of conduct or response in these situations, which is impacted partly by the victims' belief that the other entities know all the facts. Some decisions due to Informational social influence might be proper, but in other cases, these decisions might be improper.
Factors and conditions
1 In relation to Emma's conformity, one of the factors and conditions that contributed to her conformity is the importance of the stimuli. The picture that smoke was on the lower floor might have induced panic, and in the process, she believed that the only thing she was supposed to do was save herself, thus reflecting on the imperativeness of the information.
2 Another factor that might have contributed to Emma's conformity is status. Individuals may have more credence in the perspectives of those further up in the social ladder, or they might want to create a decent image f...
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