Incorporating Social Media Use in a Company

Incorporating Social Media Use in a Company
Incorporating social media use in a company or business may have positive effects such as marketing ease when appropriately used. However, social media platforms may negatively affect employee productivity. Employees’ use of social media platforms may positively or negatively affect their company. Positive results may include; employees can create more publicity and awareness of their company by posting about their company products and services. This enables them to connect and interact with new and existing customers increasing their customer segments (Casselbury, 2018). In addition, the use of social media helps to build a relationship between employees and clients. The platforms enable employees to increase clientele satisfaction by providing more information regarding the company’s activities. Also, employees’ use of social media may be a source of a morale boost (Casselbury, 2018). It allows workers ...