Impacts of Marketing Elements on Organizational Marketing

Impacts of Marketing Elements on Organizational Marketing
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Introduction
Organizational marketing is the main drive in making decisions concerning all marketing areas within an organization which mainly influences products, marketing channels, prices, physical distributions, and product promotion (Radhika, 2018). Different marketing elements play a major role in influencing the ability of a marketing manager to make healthy marketing decisions that are essential in the execution of the outlines marketing plans. Different organizational markets are influenced differently by the marketing elements that result in different outcomes in relation to the marketing strategies applied. The discussion herein provides an understanding of how different marketing elements influence different organizational markets and the decision-making process and ability of an organizational marketer in an organization. The major marketing elements addressed include the emotion in the buying process, after-the-sale services and support, advertising, and marketing research which mainly influences how an organizational marketer executes his/her marketing strategies.
Different organizational marketing strategies the emotion of a buyer or customer during the buying process of a product or service. While designing an organizational market strategy, one has to consider the attitude and emotion of the buyer toward the product. At times, an organization may have an option of executing internal production of some products or services. However, before the execution of such a decision, the organization has first to consider the attitude of the customer or buyers toward that product or services (Kurtz, MacKenzie, & Snow, 2009). This step helps in making the right marketing decisions which enhance the marketability of the produced products or services offered.
Organizational marketing is highly influenced by the complexity of the buying process, which is mainly influenced by the number of people involved in the buying process, written transaction processes, specifications of products, sales, and marketing terms and the dynamics in the marketing processes. The complexity of organizational marketing greatly depends on the complexity of the buying process. The processes address issues concerning the demands made by the customers to determine whether they are ethical or not. The purchasing agreements between suppliers and the organizational customers are defined on either long-term or short-term contract which creates an informal relationship between the marketing organization and the customer.
After-the-sale services and support is an essential marketing element that influences different forms of organizational markets and implementation of the marketing plan. For instance, a best practice advisor in an organizational marketing sector provides the organization with best internal and external business practices such as offering after-sale services as the best organizational marketing approach. As the business organization expertise its marketing goals, such services are essential in helping the ...