How the use of celebrities in endorsements affects your buying decisions

How Celebrity Affects Endorsement
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December 10, 2020
Costumers usually buy products that are endorsed by their favorite celebrities. This is because celebrity endorsement increases the association between consumers and their idols. However, celebrity endorsement also has risks, especially when a company endorser starts showing bad behavior that displeases their fans. In these accidents, the association between the brand and the celebrity would negatively affect the former's endorsing and, eventually, their company. In this article, the author will discuss how celebrity endorsers affect the costumers' buying decision and how it ultimately affects the company.
How Celebrity Affects My Buying Decision
A company with a well-known celebrity as their endorser will raise more awareness about their product due to their ...