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3 pages/≈825 words
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Business & Marketing
English (U.S.)
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Unit VII Essay. SUBJECT: Business Memo concerning Sales Audit (Essay Sample)


In this assignment, you will plan to conduct an audit of a sales organization and hold a sales meeting to discuss your findings. Prepare one document that includes your 500-word business memo and the 350 -word script of what you will say at the sales meeting. Read the situations carefully so you know what to include in each part.
You have been selected as the new sales manager of Rapid Digital, a firm founded 20 years ago to provide digital repair services and equipment to other businesses. You are replacing the long-time sales manager (who retired) to bring fresh thinking to the sales organization and its 30 salespeople. The vice president of marketing has asked you to audit the sales organization and prepare a business memo of at least 500 words that describes, in detail, how you will conduct the audit. Be sure to explain the role of sales volume, cost, and profitability in your audit. How do these three evaluate the effectiveness of the sales organization? Also, be sure to discuss the concept of benchmarking and how it will be used in your audit to determine the effectiveness of the salesforce.
Your audit of the sales organization raises questions in your mind about the accuracy of the expense information submitted by salespeople and whether some reps may be stretching ethical boundaries to make sales. You decide to call a sales meeting to address your concerns. What will you say? Write a script of at least 350 words that explains the importance of submitting accurate expense reports and following ethical guidelines. Include some examples of ethical lapses.
You should not use a title page but should include references for any sources you use, including the course textbook. Please include at least two scholarly sources, including your textbook.
Must be under 20% plagiarized in Safe Assign.


TO: Vice President of Marketing
FROM: Sales Manager
SUBJECT: Business Memo concerning Sales Audit
Receive many greetings from the sales department. I take this opportunity to thank you for giving me the chance to serve you in the capacity of sales manager Rapid Digital. I will strive my best to ensure the primarily goal of providing digital repair services and equipment to other businesses is achieved. One of the best ways to ascertain your business is going in the best direction is through carrying out an audit for your business (Geleznyakova, 2013). The sales audit will enable the organization to evaluate how the sales team is performing, and as a manager, I will be in a position to decide on what is needed to accomplish their goals — ensuring that all necessities are addressed in time to avoid.

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