Global Business Plan: Apple Inc.

Global Business Plan Name Affiliation Course Tutor Date Global Business Plan Apple Inc.is a multinational technology company based in America with its headquarters in California. The company designs and develops electronic gadgets selling them to the final consumers either online or at their various outlets. The introduction of the iPhone did beat the standards of other phones in the market. Even though there are other phones available, the latest iPhone is the best phone ever in the current markets, giving the company large amounts of profits. However, the product still faces competition from other phones. Companies like Samsung, Sony and Pixel offer great competition to Apple both locally and internationally (Bhasin, 2017). All of these firms have invested in various states making their businesses global and powerful. Despite the high level of competition, Apple has managed to conquer a significant percentage of the global market through the sale of iPhones. The geographical location of a nation affects the growth of the business because it determines the access of raw materials for production and also markets for processed goods. Apple does not face a major challenge in marketing as most of the consistent customers shop online. Online shopping is the most commonly used and efficient mode of buying in America, making it easy for the company to manage a high volume of sales. Unstable environmental aspects affect business operations, as well as investors, do not have the capacity to predict the changes. Economic factors like competition and acquiring financial resources affect the ultimate success of a firm as they determine the difference between the cost invested and the maximum profits discovered. Companies should consider the cultural beliefs of people living in a specific area to ensure that they match the product at off and also ensure that all commodities and services meet all the legal requirements of that particular state. The organization structure used by apple to market iPhones focuses on making the market for the product wide and broad every day. The firm has invested in marketing the product in almost all the countries around the globe to maximum confidence and loyalty from the customers. For instance, if an individual from a specific country finds out that the gadget is used in other states, the customer will have more confidence in the company. This aspect has helped Apple in the maintenance of consistent clients for the phones. Human resources for international business activities involve getting the right staff who can work towards the growth and development of the company without supervision. The company on this topic encourages employees by working on a friend based relationship. Apple takes the opportunity to recognize the best performing employees by acknowledging their good work and this action motivates the employees to work even harder (Noe, Hollenbeck, Gerhart & Wright, 2017). The firm needs many workers to operate on all its outlets all over the country hence creating job opportunities for many individuals. In many cases, international business risks originate from the opponents. Apple takes time to know the available risks which might lead to failure and then comes with ways like knowing the main c...