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Essay Available:
Pages:
1 page/β‰ˆ275 words
Sources:
Check Instructions
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
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Topic:

Fundamentals of Marketing. Business & Marketing Essay

Essay Instructions:

Fundamentals of Marketing
Guidelines for One-Page Write-ups of Assigned Readings/Videos
Generally, it should briefly cover the following.
Purpose of the Article/Video
State your description of the key issues and/or problems being addressed in the
reading. For example, for what managerial problems are new insights or
approaches being offered and/or what current ways of thinking are being called
into question, etc.
The Central Message of the Article/Video?
What is the author(s) suggesting as a new way (or ways) of approaching
managerial problems and/or thinking about marketing? That is, what are the
important takeaways from this reading? Do you agree with them? Why or why
not?
Managerial Implications
What implications does this reading have for management? That is, how could
you as a manager use what you learn from the reading and/or what kinds of
suggestions could you as a consultant offer to managers based on what you have
learned.
Format:
a. 1.5-space and use 1-inch margins
b. Use 11-point type.
c. Length between 300 (minimum) and 400 (maximum) words.
d. No excessive copying of content from the article. I want you to think not
copy.

Essay Sample Content Preview:

Fundamentals of Marketing
Author’s Name
Institutional Affiliation
Fundamentals of Marketing
Key Issues
Consumers today are highly informed and exposed to a range of propositions from different brands. Regardless of the utilities and persuading marketing communications, it is found that the buyers would make a purchase decision by comparing prices in the final phase. Arguably, price-based competition is still a centre of attraction for consumers, particularly for high involving products and services. Brands that are unable to maintain a strategic alignment between the prices and utilities offered to a buyer within a certain product or service would damage the brand equity ultimately. Hence, determining a suitable price for a product or service is a critical aspect for a brand to sustain the target audience significantly (Bertini & Wathieu, 2010).
Central Message
The authors articulated brands about pricing as a sensitive tool of marketing followed by the appropriate u...
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