Five Brands with Great Go-To Market Social Media Strategies

Case Studies- Five other Brands
Name
Course
Institution
Date
Epic Games
Premise
Epic Games among the Fortnite x NB the Crossover, which is one of the new games that was promoted during the 2021 NBA playoffs and adds new features (Hughes 2021). Epic Games has different types of games, including acting themed games and licensing products. Licensing agreements with various creators and developers are one of the main sources of revenue for Epic Games making diverse games available to gamers. Epic Games serves different games and their players in a multi-platform environment.
Source: Hughes, T. (2021). Epic Games launches expanded ‘Fortnite x NBA: The Crossover’ features
/en_au/news/gaming-news/epic-games-launches-expanded-fortnite-x-nba-the-crossover-features-2949361
Target Audience
The target group is gamers and the games are part of entertainment. The younger generations tend to prefer the action themed games. Even for other types of games under Epic Games teenagers and young adults are heavily represented in gameplay and technology environments of Epic Games. The teenage players tend to play on an Xbox One, Nintendo Switch PlayStation 4, computers and sometimes mobile phones. In such cases, games are free to play, but the players would have bought the gaming gadgets. Many games are represented in the Epic Games Store (EGGS) for both PCs and mobile users, and both fans and gamers compared added features form older models (Cripe, 2021).Source: Cripe, M. (2021). Genshin Impact Glides to Epic Games Store Next Week
/v2/genshin-impact-glides-to-epic-games-store-next-week/
“MiHoYo’s popular free-to-play open-world RPG, Genshin Impact, is coming to Epic Games Store (EGS) next week.”
Unique Value Proposition (UVP)
Epic Games has a wide variety of gamers through the company’s website that users download and they pay to participate in these games and pay for more power or weapons (Moore, 2021). There are different prices for different games and some are free, while others buy epic titles. Through the Epic Games’ store, gamers can spend money on games and features that make them more competitive in games and the features are priced based on how they make characters stronger.
Source: Moore, B. (2021). Epic Games Stock. 3 Great Ways To Invest In Epic Games. Retrieved from
/epic-games-stock/
Paragraph 12 states “Epic Games makes money by letting people play its MMOGs for free. Players who want more weapons and paraphernalia buy that stuff from Epic.”
Platforms
Posting on different social media platforms is prioritized to engage the target audience including Facebook, Twitter and Instagram as well as forums. Some of the influencers have their own channels that are popular with streamers and twitching. There are different ways of engaging with a community of players through social media and there are those who prefer live broadcasted games and eSports tournaments. Epic Games is supported in the Windows, Linux, Mac, Nintendo Switch PlayStation, Xbox, iOS, and Android platforms (Epic Games) . as there are multiplayer options and peer-to-peer connectivity, gamers and layers can use their preferred platforms and manage their games.
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