FITBIT CASE ANALYSIS. SWOT ANALYSIS. Strength and weaknesses

Marketing Management Theory. The professor is very troublesome and has to write exactly according to his requirements. Never plagiarize, related to the fitbit brand and products. Don't get the form and get the bullet points too much.
Fitbit 
Perform a SWOT analysis for Fitbit.Compare and contrast the positioning strategies of the competitors in the marketplace.  Ultimately which strategy do you think will be the most effective? Is there room for more than one player in the market?  Why or why not?
You need to have headings/subheadings which should look like this… 
StrengthsWeaknessesOpportunitiesThreatsStrategiesRoom in the MarketplaceDo not be too cryptic Too cryptic means “the economy” listed as an opportunityYou need to tell me what you actually mean and why it is an opportunityCases are due at the start of the class period You must also submit your paper through turnitin.com and via email (prior to the start of class)Your case will not be accepted if it is late Late is after we have started our discussioOne minute late is still lateCases must be typed and stapled in the upper left cornerFont – Times New Roman, 12 pointSingle spacedNormal margins (approximately one inch)Pages must be numberedYou must have a running head which should include your nameMaximum length – four pages (more or less) Be concise in your writing and editCheck your grammar and spelling (don’t forget paragraph breaks) Remember, if you plagiarize you will receive an automatic “F” for the classThe BadThis case involved Palm…Here’s the bad.  Notice how vague the S & W’s are.  These could be true in almost any situation…and…since they are not expanded on…it’s hard to see what this person meant.  Cryptic…and vague…and too little content.  Seems obvious, at least to me, that this person put almost no effort into the case.  Everything listed below could have been pulled out of thin air…AWFUL!StrengthsMarket shareBrand recognitionFinancial PositionWeaknessesOver-reliance on obsolete softwareLack of recent innovation – Market utopiaEver growing competitionThe GoodThis, while not the best case I received…was fine.  Note the increased level of content and organization.  Still bullet points, but I can tell the person actually put some effort into understanding the issues in the case.  Still some vagueness…as below when the person mentions price…but doesn’t say whether the price is too high…too low…what….??? Strengths:Treo:Combined a Palm-based PDA with a wireless phone
Microsoft’s Windows—reducing cost, and giving corporate IT managers a familiar technology platform
Home screen a one-button dialing for voice mail and 411
Eliminated clutter found on the standard version, and substituted a Google web search
Runs on Verizon-connections at almost half the speed of a standard in home digital subscriber line (product preview)
Combines a greater organizer and email platform with a decent camera, and pretty good MP3 played
Room for memory cards, can be used to play movies and gamesBasic elegance and solid feel of the classic Treo 
Foleo:
Weighs less than 2.5 lbs
10 inch screen
One-button access to full screen email
Web browsing
Word, excel, and power point compatible (can create and edit data)
Battery lasts for 5 hours with Wi-Fi activated
Standby time is a day
Automatically saves work when turned off
Resumes where the users left off, when turned on again
Supports third party software
Centro:
Offers both touchscreen and QWERTY keypad
Messaging
Multimedia
Smaller compared to all other Palm products
price
Palm as a whole:
Basically started the smart phone industry
Offers the simplest and most intuitive user interface and the best integration between PDA and phone functions of any smartphone
Palm has been known for its easy-to-use operating system
Brand recognition
Niche for professionals, including special use in the medical profession
Weaknesses:
Treo 755:
Price
Screen is too small for comfortable Web browsing or document use
Download was not quick because of memory capacity of the instrument
Limited market place
A little bulkier than other cell phones
Foleo:
The ultra-mobile PC (UMPC) did not have a phone feature.  Do we need one more gadget?
Palm withdrew the Foleo prior to its release
Several problems identified with the UMPC, including bulkier, pricier, ran Linux instead of Windows, which had formatting problems with its great size.
The general weakness to the “tweener” market: difficulty in balancing the weight, screen size, battery life, and price for the consumer
Centro:Small version of Treo 755
Smaller keyboard with a smaller screen
Less talk time due to battery
Designed for people with styluses for fingers or children
Software can only do one thing at a time
Does not offer Wi-Fi and GPS navigation
Web browser barely usable
As a whole:
Palm forum is filled with complaints from owners whose Treos crash or lock up frequently
Company devoted scarce resources to the development of a laptop-like companion to the Treo, called the Foleo
Overly large and clunky equipment in an era of super thin elegance and may be on the way out
While Palm is trying to look towards the consumer as a market place, it has a small base market of professionals
This was followed by Opportunities and Threats…and 3ish pages of analyses which answered the other questions.