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2 pages/β‰ˆ550 words
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Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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Topic:

Farmacy Skincare Launch Plan

Essay Instructions:

My project is to make an innovative launch plan for Farmacy Skincare, to Gen Z consumers. Please create a launch plan, which includes the following aspects:
* market launch objectives
* Target market segment: might include women in pregnancy, people with sensitive skin
* key features of the innovative service
* positioning & messaging
* Operating strategy: These strategies include your product/service strategy, distribution strategy, pricing strategy, and promotion strategy. Include how you’ll use advertising, PR, promotions, online marketing, sales efforts, packaging, and point-of-sale efforts to introduce your brand.
Here are my thoughts about the innovative concepts, please prepare the launch plan based on my concepts.
* Farmland feature, natural atmosphere,
* In-store, offer seasonal fruits or juice during their facial treatment.
* Cooperate with local farms and offer some services, etc
* Store decoration: farmhouse concept, innovative natural decoration, honey, papayas, bees, etc. to highlight the Farmacy theme
* Organic, clean ingredient, farm-sourced
* Staffs (estheticians) there wearing the designed uniform
You don’t need to write an introduction about the brand itself, you don’t need to use any references.
Other than the concepts I mentioned before, there’s one more concept you need to include: Gender Neutral skincare: Skincare is not a feminine thing, men can also enjoy this service

Essay Sample Content Preview:

Farmacy Skincare Launch Plan
Student’s Name
Institutional Affiliation
Farmacy Skincare Launch Plan
Target Market
Skincare will greatly benefit pregnant women since they go through hormonal imbalance, which causes changes in their skin. People with sensitive skin types can also benefit from the skincare procedure. These consumers suffer from flawed skincare procedures with harsh products. Hence value skincare services that use a natural product that are made with farm products. Farmacy targets to offer the service to local farms showing the natural products used. Offering seasonal fruits and juices brought from the farms during the facial treatment will help sell the product. Decorating the store with natural skincare products made of farm produce like honey, papaya, and aloe vera will sell the idea of from farm to the skin. This service is unique in the market but more efforts are required to advertise it. Consumer behavior will drive the direction of sales in the beauty industry.
Key Features
Skincare services will utilize a natural atmosphere other than artificial ones like heating machines. Also, the skincare treatment uses natural organic, clean ingredients that are farm-sourced. Another benefit is that it is gender-neutral skincare that will pamper men too. Organic products utilized in the skincare procedure add nutrients to the skin that rejuvenate and regrow new cells. Therefore, customers feel and look young after several schedules of the service. This skincare regime is unique to the market, and since it utilizing natural products hence competitive in the market.
Positioning and Me...
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