Executive Presentation: Market Performance of BiCyclone Company

Executive Presentation to the Board
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Introduction
This report is a representation of the market performance of BiCyclone Company from Marketplace live simulation that I carried out for the first quarter to the sixth quarter. The report starts by providing an overview of the financial performance of the firm since it was started and how strategic decisions made at the start of the company impacted its financial performance. The report also provides information about how management of teams impacts the success of the company. Some of the crucial aspects highlighted in the report include overall corporate strategy, marketing strategy, sales strategy, and human strategy
BiCyclone intended to introduce a new line of carbon fiber bicycles in North America, Latin America, Europe, Middle East, and Africa. There were also plans of expanding the business to Asia Pacific regions. Before delving into an analysis of BiCyclone performance, it is recommended that one understands the current state of carbon bicycles in the selected market segments and how they have fared so far. Generally, carbon bicycles are expensive to produce and very few people have them in the selected regions of entrance. While it is expected that the demand for these bicycles is likely to surge in future, the decisions that we have made are likely to have a significant impact on the lifespan of the company and its overall success.
Three segments were selected for launching the carbon bicycles. The choice of the three segments was based on the potential that it holds for the success of the business. The three segments are recreation, mountain, and speed segments. Each of them has unique attributes that make it preferable for the future of business. It is evident from the financial results in the sixth quarter that some of the decisions made in the first quarters had a significant impact on the financial performance of the company.
Review of BiCyclone’s Financial and Market Performance
A quick overview of the financial performance of BiCyclone in quarter six shows that the management board’s decision had a significant impact on the company’s market share and overall market performance. Figure i.o below shows the cumulative industry results for quarter
Figure SEQ Figure \* ARABIC 1. BiCyclone's Cumulative results for Q6
While it is true that the company made some investments in the first year, there was a significant change in the second financial year for the fifth and sixth quarters where the company decided to invest more in research and development, advertising including internet marketing, and sales force expenses. There is little doubt that these decisions had an impact on the success of the company, considering that there was a need to expand the company’s market share. It is evident from figure 1 above that these decisions had a significant impact to the overall revenue realized in the sixth quarter of the financial year. It is evident that research and development in addition to market research and internet marketing had a significant impact in creating awareness about the company and generating new customers both online and offline that increased the company’s market share from 2...