Better Living Patio Rooms Research Assignment

Better Living Patio Rooms
Patio Rooms of America, Inc. (PRA), was an exclusive Craft-Bilt dealer of BetterLiving Patio Rooms nearly for all the states in Massachusetts. The company was John Esler's initiative to enable American households to have owned better rooms and homestead. Ideally, PRA was primarily established as a BetterLiving Patio Rooms marketing and installation company. John Esler had a contract with Craft-Bilt Company which was manufacturing components for building BetterLiving Patio Rooms. The sales were good for the newly established company, and merely four months in operation, PRA had sold 41 rooms worth $ 509,006 and a six-week installation back-log. This vigorous sale proved that the PRA was not strictly seasonal.
The problem started when John hatched a plan to grow the business further to support the infrastructure. He approached Craft-Bilt to sell him the adjacent Connecticut and New Hampshire territories. However, Ross Lederer the director of Craft-Bilt was reluctant to let go their neighboring Connecticut and New Hampshire territories ev...