Change in Hotel Industry. Business & Marketing Essay (Essay Sample)
North Americans feel better about hotels than ever. The goodwill is unlikely to last: Future reservations (2016, July 18). The Economist. Retrieved from https://libraryresources(dot)columbiasouthern(dot)edu/login?auth=CAS&url=http://search(dot)proquest(dot)com(dot)libraryresources(dot)columbiasouthern(dot)edu/abicomplete/docview/
Based on the article and this unit's other reading assignments, examine how value proposition in the hotel industry has evolved to change guest behavior across generations. Provide examples that support your analysis.
Your essay must include an introduction, be at least three pages in length, and be double-spaced, not counting the title and reference pages. All sources used, including the article, must be referenced; paraphrased and quoted material must have accompanying APA citations.
Change in Hotel Industry
Columbia Southern University
Measuring the overall guest satisfaction is necessary to understand how people perceive the travel and hotel experiences. According to the J.D. Power 2016 annual hotel satisfaction survey as quoted by the Economist (2016), guests increasingly require more amenities, but older guests on the reward programs are more likely to report being satisfied than their younger counterparts. Free perks and better room amenities have no doubt improved guest satisfaction, but it is likely that people get used to them they may choose other options like Airbnb. The challenge for the hotel business is how best to add value to their services except for the luxury segment, which costs more and guests are willing to pay more.
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