Dubois Financial Services Case (Business & Marketing Essay)

Dubois Financial Services Case
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Dubois Financial Services Case
Which strategy is DuBois Financial Services presently using? Provide evidence.
Dubois Financial Services is currently using a product differentiation strategy. As seen in the case study, the firm has three divisions. A portfolio investment division, a tax service division, and private accounting division. These three are different products, and by being divided, the firm increases its sales and creates specialization.
Which internal factors are at play in this case, and why?
Technological resources and the founder’s decision-making power. The issue of technological resources comes up when Lourdes Rodriguez proposes a reduction in force to pay for new AI software. The decision-making power of the company’s founder is also at play because Cecilia is considering cooperation with Rose security. Still, she has not yet told her division heads about it.
Which external factors are at play in this case, and why?
Economic and social factors. Econ...