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1 page/≈275 words
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Style:
APA
Subject:
Business & Marketing
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Essay
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English (U.S.)
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Topic:

Discussion 3: Seven Ps in the Marketing Mix

Essay Instructions:

1. In this discussion, you should post 3-5 total examples of resources or materials that support the lessons in this module.
These resources or materials may include journal articles, magazine articles, news clippings, video clips, movie clips, etc. Please include citations as necessary.
You should NOT duplicate your materials. If someone else has a material or resource that you also have please do not include that in your post. This will afford you and your classmates to build upon the resources in which you can utilize throughout your studies.
2. You should clearly identify the(1) theory or application your materials pertain to and (2) why you believe this is a strong example.
3. Reply to at least two separate classmates on their materials and provide constructive feedback for strengths or criticisms of the application to the theory or approach.

Essay Sample Content Preview:

Seven Ps of the Marketing Mix
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Seven Ps of the Marketing Mix
The discussion will focus on the seven Ps of the marketing mix. They entail techniques adopted by organizations to enlighten their potential clients about the various brands. The act involves brand promotion conducted by a firm to increase its clientele and sales. Moreover, the activity involves all people producing the brand, either directly or indirectly. The individuals participate at various levels from the production process till the merchandise reaches the user.
The product or brand represents the first P. Brand business offers is vital and should relate well with the buyer. The user must recognize the desire satisfied by the brand before they consume it. During marketing, such issues need to be addressed (Narayan, 2013). The second P represents the price of the product. Wood and Pierson (2006) suggest a price to be vital in influencing consumers' decision to acquire a particular product. Due to this fact, business enterprises offer affordable prices based on their production cost. They also give price in...
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