Integrated Marketing Strategies: Discuss promotion mix and integrated marketing communications

Integrated Marketing Strategies
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Institutional Affiliation
Integrated Marketing Strategies
Discuss promotion mix and integrated marketing communications
The promotion mix delineates a set of instruments businesses employ to effectively communicate their products and services’ benefits to their customers. The critical challenge entails choosing the appropriate promotional activities mix to suit a specific business at a particular time as well as to then apply it effectively to attain a result (Karunanithy & Sivesan, 2013). Integrated marketing communications (IMC) is a procedure involving all methods and messages inclined to reinforce and complement each other, to add value to the result (Orasmäe, 2017). That said, it can be deduced that IMC entails strategic marketing processes tailored to identify the most reliable message and expose it to the target audience via the marketing communications tools and media synergy (Orasmäe, 2017).
How do they relate to direct marketing and personal selling?
Personal selling constitutes a crucial marketing information sharing instrument as a firm’s sales representatives engage and interact within a two-way communication framework with potential customers. It relates to IMC since marketing representatives work to design a practical comprehension of their specific...