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3 pages/≈825 words
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APA
Subject:
Business & Marketing
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Essay
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Topic:

CR/CSR Portfolio. Business & Marketing Assignment.

Essay Instructions:

Also, it is the same course but different assignment.
Attached "CR/CSR portfolio" is the instruction.
I also attached the textbook.


I hope that this coursework has informed this final reflection. Please keep in mind:
This document can serve as a supportive tool during employment transitions or when preparing for new projects. It is helpful to know where you stand on this work in advance of doing it. 
CR and CSR are not like other fields of work. They are personal. They can feel isolating and empowering. Stakeholders can view the work as useless, critical, a profit loss or priceless. The work can literally save lives and can be cut from organizations with little reason. 
We have explored several different topics across small/ large global/local CSR. You are able to reflect on this course in a way that outlines your individual approach to CSR and CR work. 
CR/CSR Portfolio Deliverable:Please submit a word document addressing the three guided sections below. This is a personal reflection document, so you do not need include any formal references or outside texts.
Section 1: Your viewsPlease respond to these questions as if you were in an interview or presentation, keeping each response to ~10- 100 words. These are questions that you will speak about frequently if you pursue this work. 1. In your view, what is the difference between Community Relations and Corporate Social Responsibility? 2. What do you feel is the role of CR/CSR in business?3. As a CR/CSR manager, where would you like to see leadership in social responsibility come from? (The public, bottom up company, top down within corporations, a strong economy, regulations, etc.)4. What limits do you see to this work? OR Does this work break down for you in any particular area(s)?5. In your view, what is the strongest example of CR or CSR that you have seen?
Section 2: Your capacity Please choose one question that resonates with you. Respond with a short semi-formal reflection essay. References are not required, but feel free to mention material or ideas brought forward in class. I would recommend keeping this to 150-400 words.  As the main stakeholder in your career, please reconsider the following questions: What is necessary for me in order to represent a company as its public face of social good? Knowing that my goals may or may not always align perfectly with the goals of a company and of a community, how might CSR/CR integrate with my career goals over the next 5 years? If I move into CSR/CR, how might I quantify the value of this work to ensure that growth and outcomes = appropriate recognition? I prefer to work in the non-profit sector. This in mind, how can learning more about CSR and CR help me leverage my professional leadership to best cultivate private partnership support?
Section 3: Your active citizenshipPlease choose one of the questions above that resonate with you. Respond with a short semi-formal reflection essay. Though references are not required, feel free to use material or ideas brought forward in class. I would recommend keeping this essay to ~150-400 words.  We are a global citizens. This course focused on Community Relations at the practically applied small scale, and introduced concepts of Corporate Social Responsibility on a large scale. Consider the following: What are your 1-2 critical business values? Do you feel that a company needs to be ‘responsible for’ before it ‘does good’? How do you know if this is happening? What is a company’s responsibility to the individual vs. the collective? As a business leader, or when you are a business leader, what might take a higher priority than topics of CSR/CR for you?   As consumers, is there a realistic balance of good consumer citizenship for everyone? Is there a relationship between privilege, decision and choice in this area? 

Essay Sample Content Preview:

CR/CSR Portfolio
Name:
Institution:
Section 1: Your views
Questions 1
The corporate social responsibility (CSR) and Community Relations (CR) may be determined as the same. However, there are differences between these concepts that highlight how a company may interact with the community. The corporate social responsibility is concerned with how organizations and companies impact society through conducting operations responsibly and compensating for negative impacts. On the other side, community relations is concerned with the measures implemented by a company to establish and also facilitate good relationships with communities where they operate.
Question 2
In business, community relations is essential in helping a firm to maintain an excellent public image that would aid in attracting more new customers and retaining existing clients. Additionally, community relations are instrumental in facilitating a mutually beneficial relationship where both the business and the community members benefit. Moreover, corporate social responsibility makes it possible for a company to operate responsibly. All operations undertaken are ethical, meaning that businesses are carried out in a manner that they cannot benefit the firm at the expense of the community members.
Question 3
Ideally, a CR/CSR manager, leadership in social responsibility, should come from the top down within corporations. This is ideally important because when the top leadership in a company is keen about how the company impacts the community, other organizational members are likely to emulate their leaders. However, in situations where the top leadership is against social responsibility, then other members and the firm, in general, would not be committed to promoting successful social responsibility.
Question 4
The limit in this work is that it is ideally challenging to examine and determine how a company’s corporate social responsibility and community relations can be measured. Apart from a company’s involvement and engagement in social responsibilities, there is no distinctive approach that can be applied in determining a company’s participation in impacting society. Besides, it is also essential to note that it is challenging to determine where CSR /CR benefits the business or the community.
Question 5
One of the strongest community relations and corporate social responsibilities that I have encountered involves the Coca-Cola Company. The company has re...
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