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Essay Available:
Pages:
3 pages/≈825 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 12.96
Topic:

Consumer Promotions

Essay Instructions:

Select one product. In a two- to four-page paper (excluding the title and reference pages), describe seven different types of consumer promotions from the twelve shown in Table 6.2 of the text and assess how each of the seven types would be applied to your product. Determine which strategy is the most effective and explain why.
The Consumer Promotions paper
Must be two- to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the University of Arizona Global Campus Writing Center Links to an external site..
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must use at least two scholarly sources in addition to the course text.
Must document all sources in APA style as outlined in the University of Arizona Global Campus Writing Center.
Must include a separate references page that is formatted according to APA style as outlined in the University of Arizona Global Campus Writing Center.
Text
Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more. Zovio.
Chapter 5: Personal Selling
Chapter 6: Sales Promotion

Essay Sample Content Preview:

Consumer Promotions
Student’s Name
University
Course Name and Number
Lecturer’s Name
Due Date
Consumer Promotions
Coupons
A coupon refers to a document that can be swapped for a discount (Ogden & Ogden, 2014). By submitting a coupon, a customer earns a discount on the price of a service or a service. Car manufacturers can use coupons to market their products and attracting new customers. This promotion approach is effective when selling products to customers interested in saving money on purchases (Shamout, 2016). For instance, considering a car as a product, manufacturers can distribute coupons online in the form of a barcode or QR code or offline in the form of small. Customers who submit these codes earn discounts, saving them money by paying a reduced price on the car.
Sampling
Sampling promotion involves providing free samples to customers to try before making a purchase (Ogden & Ogden, 2014). In other words, customers test the commodity before making a decision to purchase. Sampling aims to influence the customer to buy the product by giving them assurances that the product will meet their expectations (Shamout, 2016). For instance, car manufacturers can give customers a sample car at their warehouse to drive for a short distance. By testing the product, customers can make the decision to purchase the car once they are convinced about the performance of the car.
Premiums
In marketing, premiums refer to promotional items, such as souvenirs, collectibles, and household products, which are linked to the product (Ogden & Ogden, 2014). When customers buy a specific product or amount of commodity, they can be awarded a gift. For instance, concerning the car, manufacturers can give consumers a free tire repair kit. The repair kit can act as a gift to the buyer. Instead of spending an extra amount of money on buying the kit, they can be awarded it as a gift to retain them for future purchases.
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