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2 pages/≈550 words
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APA
Subject:
Business & Marketing
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English (U.S.)
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Marketing Essay: Comparison-Contrast Shopping Online With Traditional Shopping

Essay Instructions:

ASSIGNMENT 05
EN130 English Composition II
Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling and grammar. Sources must be cited in APA format. Your response should be a minimum of two (2) double-spaced pages to a maximum of three (3) pages in length; refer to the "Assignment Format" page located on the Course Home page for specific format requirements.
Using what you’ve learned throughout this course, but especially in Lesson 5, write a well-developed comparison-contrast essay on one of the following topics:
 Research and compare two online games.
 Compare/contrast two computer programs.
 Determine the best deal between two different computers.
 Compare/contrast two business tactics.
 Compare/contrast shopping online with traditional shopping.
 Compare/contrast two music groups or two teams.
You may use outside sources if you document them using APA format, or you may write this essay based entirely on your knowledge/experience.

Essay Sample Content Preview:

Comparison-Contrast Shopping Online With Traditional Shopping
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Comparison-Contrast Shopping Online With Traditional Shopping
In recent years, there has been significant growth in online shopping. Researchers project that the growth will continue in the coming years as more people get connected and prefer online shopping over traditional shopping. This has resulted from the increased access to smart technologies and an internet connection, which has powered the growth of e-commerce in almost every niche of products people need. The growth of online shopping has forced major companies to invest in e-commerce websites rather than large shopping malls. Because of the technology revolution, more people are relying on online platforms to purchase products. In this essay, we will compare and contrast online shopping and traditional shopping.
Traditional shopping is usually done within a store, mall, or retail center. In this regard, the person has to visit the place physically and choose the products they need. There is freedom on what kind of product an individual wants to purchase based on her own perception as they physically interact with the products. On the other hand, online shopping relies on the internet. The shoppers choose products from a website or app of a particular shopping website. The products' promotion is also done online, and people are influenced to purchase a specific product over another because of the features presented (Kwek, Tan, & Lau, 2010).
In both online and traditional shopping, customers have access to a great variety of products and have the freedom to choose what they prefer. The items stocked in online shops are similar to what is bei...
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