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3 pages/β‰ˆ825 words
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APA
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Business & Marketing
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English (U.S.)
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Topic:

Communication Strategy of Google LLC

Essay Instructions:

In this assignment, you will need to a) summarize the communication strategy of your chosen organization, b) analyze the communication strategy of your chosen organization, and c) explain how you would integrate the communication strategy into the current organization where you work or into a former organization where you have worked.
A. Summarize the Communication Strategy
Locate an article that discusses the communication strategies used by your chosen organization. After reading your chosen article, you may find the exercise below to be helpful in developing a summary paragraph. Identify the author(s) of your chosen article, and complete the following exercise:
[Insert author’s name here] discusses how innovative communication processes have helped [insert name of the organization here] resolve [insert issue here].
The top reason [insert author’s name here] holds that position is __________.
A second reason [insert author’s name here] holds that position is __________.
A third reason [insert author’s name here] holds that position is __________.
After filling in the blanks, you should have a list of the positions and claims made by the authors about your chosen organization. Shape your notes into a summary paragraph. (Do not simply include the list that you completed in the exercise above.)
Remember that the summary paragraph is where you will present information from the source. You will provide your analysis and interpretation in the following section of the paper.
B. Analyze the Communication Strategy
Be sure to include how the communication strategy impacts the organization on multiple levels. Feel free to use the four levels of sales, services, value chain, and continuous improvement as a model, which was discussed in the case study on the Dell Computer Corporation in the Unit VI Lesson. (Note: Your categories may be different.)
In the analysis portion of the assignment, discuss any problems (or potential problems) with the communications in your chosen organization, and provide potential solutions based on your research. Include ways that effective management could help to provide a solution.
C. Explain Integration Techniques
Finally, explain how this communication strategy could be integrated into your current or former workplace.
You will need to reference at least two academic sources.
Use the standard five-paragraph format (introduction/body/conclusion). APA format should be used. The assignment should be a minimum of three pages in length. Content, organization, and grammar/mechanics will be evaluated.

Essay Sample Content Preview:

Communication Strategy
Student’s Name
Institutional Affiliation
Communication Strategy
Communication remains a vital tool for organizational success if done correctly. Business organizations with the correct communication tools can empower their employees to work towards achieving organizational goals. An ideal communication strategy should trigger stakeholders to work both individually and collectively to pursue the organizational goals. Even amidst its impact on organizational success, managers still have to choose communication strategies that they deem suitable. Occasionally, the chosen communication strategies render the entities into failures. One organization that has prospered in implementing a flexible and futuristic communication strategy is Google. Google is ranked among the best companies to work for primarily because of its communication strategy. This paper explores Google’s communication strategy and delves into avenues of integrating the strategy into other organizations.
Summary of the Communication Strategy
Innovative communication strategies have helped Google to grow into one of the world’s leading companies in technology. Taneja (2018) noted that Google had developed a strategy to make communication a key tool of integrating its customer needs into the organizational operations. The innovative communication strategies have helped Google resolve the innovation needs within its operations. The top reason why Taneja (2018) makes that claim is because Google has stayed as an innovative company as early as its founding. The second reason Taneja (2018) makes such a claim is that Google has addressed concerns by its employees constructively through communication. The third reason Taneja (2018) holds that reason is that Google has created a collaborative climate through Project Aristotle. Each of the reasons creates a better understanding of Google’s communication strategy and why it stays superior.
Taneja’s (2018) claims can be summarized into various key elements of communication at Google. Primarily, Google’s communication strategy is divisional. As such, the company attempts to reach each key stakeholder individually without the barriers of hierarchy. That makes it easier to develop and share innovative ideas. Google has also used the communication strategy to listen to the individual challenges that the employees face. The organization listened to its employees to address needs, including women’s maternity needs concerns, thereby reducing its turnover rate. Ultimately, Google’s communication strategy is both individualistic and collective (Elrod & Fortenberry, 2020). Project Aristotle is an initiative within the communication strategy that focuses on teamwork within the organization. Amidst the development of team collaborations and communication, Google still emphasizes individualistic needs in its communication platform. The result of the initiative is a communication strategy that is accommodat...
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