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Essay Available:
Pages:
7 pages/β‰ˆ1925 words
Sources:
7 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 30.24
Topic:

Rapid Pump International Entry Strategy into Indian Water and Energy Market

Essay Instructions:

The final project is a fun, practical activity where you can apply what you are learning in the course to a select product and a target foreign market. Your task for the final project is to plan a realistic market launch, from introduction through stabilization of operations. "Launch" applies to the target market where you want to sell your product. You are to select a product (not a service), real or imagined, that will be launched in a country other than the United States. Your product may be produced in the U.S., in your target market, or elsewhere.
You will submit your final project in this module. By now, you have already obtained approval for your proposal (submitted in Module 3) and have completed the project outline (submitted in Module 5). The final project will consist of your business plan and an Excel spreadsheet of anticipated cash flows (expenses and income) with the resulting bottom line (profit or loss) for each year.
For the final project, you are responsible for presenting your analysis and conclusions on the following:
The rationale for choosing your product.
The rationale for choosing your target market.
The rationale for choosing the country where your product will be made, including a brief background of the industry in the market, as well as competitors.
The strategy you will employ to launch your product; items to include should include entry decisions and intended mode of entry.
The organizational structure you selected to support the launch.
Sales, marketing, logistics, cultural, and political aspects.
Financial management considerations for the launch, including foreign currencies, tariffs, and overall foreign market exchange considerations.
This paper will give you the opportunity to integrate all aspects of this course into a real-world scenario. Please be as realistic as possible. Show that you understand how to apply the concepts of this course in a practical project.
While your instructor is more interested in your initiative, and the quality and realism of your analysis and conclusions versus the length of the paper, it is expected that the paper follow the aforementioned requirements.
Things to Remember!
Your paper should be 7 pages in length (not including title and reference pages).
Your paper should be double-spaced, with 1-inch margins, in-text citations and references for all sources following proper APA formatting.

Essay Sample Content Preview:
RAPID Pump Entry into Asian Market Proposal
Institution
Date
Introduction
RAPID pump is a venture that deals in providing high-end commercial pumps used in both large and small scale. Based in the United States, the company has its sights in expansion in the emerging Asian market. To realize this, the company plans to set up an assembling plant in India to supplement the growing demand for its products. International globalization according to Ball, McCulloch, Frantz, Geringer &Minor (2006) is the ability of firms to integrate goods, technology, labor and capital to link and implement its strategy in a global sphere. Entry into a new market means that business needs to take into consideration political, technological, market, cost and competition aspects of the intended market. Market entry strategy is an important factor for success (K.D. Brouthers & Nakos, 2004). Dev, Brown and Zhou (2007) argue that before joining a foreign market, one has to do a thorough market analysis and come up with foreign entry strategy. In order to successfully launch in the foreign market, RAPID pump will analyze the Indian market and lay down entry strategy. In the following paragraphs, the paper will determine international entry strategy to be used by RAPID pump to enter into Indian water and energy market. It will highlight the organizational makeup of RAPID pumps, and the criteria used to choose the country of entry and which country is chosen. It will delve into the nature of the market and the level of competition. The entry mode which was chosen by the company and how it should be implemented in order to increase chances of success.
Rapid pump over the years has seen tremendous local growth with record sales in domestic market. The company was founded in the year 2005 in Dallas Texas. It has thirty employees and has agents in Australia and Canada. RAPID pumps specialize in making centrifugal pumps both industrial and agricultural. The company also makes a wide variety of submersible pumps, polder pumps, dewatering pumps, sewage and submerged centrifugal pumps among other pumps. The range of pumps also includes domestic pumps and induction motors. The company's mission is to successfully develop and produce high quality and energy efficient pumps for agriculture, industrial and domestic use at an affordable use. It envisions being environmental friendly manufacturer and supplier of high efficiency and excellent quality pumps.
The company endeavors to serve the American market, South American market, and Asia in the future by positioning itself as a market leader. The pump market requires specialized production in which RAPID ensures by taking its employees through specified in-house training to master the critical production requirements for the products. RAPID's primary emphasis is on quality first. This approach has helped built a larger customer base within the American market which the company has retained as its loyal customers. It is the niche maximization strategy employed by RAPID that has powered its tremendous growth. The product is chosen as it has demonstrated to be a hit within the American market and the success is replicable in other countries in Asia, Europe, and other continents.
In selecting the country of l...
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